Macworld New York Gets Warm Reception Despite Chilly Market Conditions

FRAMINGHAM, MA- JULY 23, 2002 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets around the globe, today announced that 58,250 participants made the pilgrimage to Macworld Conference & Expo at the Jacob K. Javits Center last week (July 15-19, 2002) to experience the newest hardware and software for the Mac. Already the best-attended technology event in New York City as well as in San Francisco, this year's Macworld Conference & Expo/New York featured a show floor with nearly 250 exhibiting companies.

 

People from all walks of life – from educators to graphic artists, filmmakers to musicians, and young students to retired professionals – packed the Javits Center to try out the latest Mac innovations. Attendees also gained valuable insight from industry visionaries in the event's conference program, which featured more than 170 workshops, conference sessions and hands-on labs.

"Once again, the Mac community has come out in full force to investigate the latest for the Macintosh and learn from their peers," said Charlie Greco, president and CEO of IDG World Expo. "The passion and enthusiasm of this community drives the continued success of Macworld Conference & Expo. As New York City's largest technology event, Macworld is a bright light in an otherwise dim industry."

"We at Alias|Wavefront were highly impressed with the Macworld New York Expo this year," said Karen Eisen, Global Industry marketing manager for Maya 3D software. "Despite the current economic climate, our booth was continuously swamped with show attendees eager to learn more about Maya on Mac OS X. We sold a seat of Maya within the first two minutes of the show opening – what a great way to start a show!"

In his keynote address on Wednesday, July 17th, Apple CEO Steve Jobs introduced a flurry of new products, including a Windows-compatible iPod and 17-inch widescreen iMac. Jobs also previewed Mac OS X 10.2, or "Jaguar," which will be available ahead of schedule on August 24th. Other new products introduced include iCal, the company's new calendaring program; iSync, which syncs data between a user's iPod, Palm handheld and cell phone; and iTunes 3, an upgrade to the company's digital music software.

Following the keynote, attendees flocked to the Macworld show floor for hands-on access to these and other new products, including:

@Last Software's SketchUp for Mac OS X, a software solution for 3D design exploration

Detto Technologies' Move2Mac, which enables PC users to quickly and easily move personal information from a Windows-based PC to a Mac

Epson's EPSON Stylus Photo 960, which delivers photo print quality with the industry's first two-picoliter ink droplet and features designed for serious digital photography

Eskape Labs' MyTV/X, the company's new OS X based TV viewing and capture application

FileMaker's FileMaker Pro 6 database software, featuring easier-than-ever templates and tools, and a virtually limitless ability to gather, manage and share information

Harman Multimedia's JBL CREATURE, a three-piece speaker system featuring cutting-edge sci-fi design and superior sound performance

New games for the Mac from MacPlay, including Fallout 2 and Soldier of Fortune II

The Mathworks' MATLAB and Simulink for Mac OS X, the company's latest technical computing software product line

"Macworld has been a great show for us," said Jason Ivan, director of product marketing at M-Audio's Consumer Division. "We were very impressed with the quality of the business and trade press that came by the booth. We are planning to double our space at the next Macworld to accommodate the high level of booth traffic."

Macworld's conference program attracted thousands of attendees looking for training and top-notch educational sessions taught by Mac experts. Featuring educational sessions, in-depth workshops, hands-on labs, and interactive discussions, the agenda included sessions appropriate for beginners, hobbyists, and professionals, covering a wide variety of technical and creative topics. Four of five all-new Hands-on MacLabs were sold out, and many other sessions were filled to capacity. The Power Tools sessions, new to Macworld New York, were extremely popular with highest attendance at the Photoshop session.

David Pogue, author and New York Times columnist, delivered a visionary but humorous special feature presentation entitled "Road to Mac OS XX" which took the 1,000-member audience on a journey through time to suggest what the Mac OS might look and act like in the future.

Also at the show, Macworld magazine announced winners of the "Macworld Best of Show Awards," highlighting the most exciting new hardware and software products announced at Macworld Conference & Expo. Winners included @Last Software, 21st Century Media, Blizzard Entertainment, Detto, Discreet, El Gato, Epson, and other innovative companies.

The next Macworld Conference & Expo will be held at San Francisco's Moscone Center, January 6-10, 2003. For more information on the upcoming event, please visit www.macworldexpo.com.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at www.macworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo and COMNET Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.

 

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