Macworld Unveils Fresh, `Clickable’ New Look for Easier Navigation and Enhanced Readability Dynamic Redesign Premieres at July Macworld Expo

SAN FRANCISCO, CA –JULY 13, 2000 – Macworld magazine, the leading source of information and commentary on Macintosh computers and products, today announced that beginning with its September issue (released in July), it would unveil a dramatic redesign, the magazine's first in seven years. The new design will include an updated layout to facilitate easier navigation through the magazine and more streamlined organization of features and columns.


The new look was designed by Pentagram, a world-renowned graphic, industrial and architectural design firm. Pentagram has created a fresh, "clickable" look that echoes cutting edge Web sites and blurs the distinction between traditional print design and the look of a Web-based graphic interface.

"One of the driving reasons for this redesign, reflected in the choice of Pentagram as designer, is to create a more powerful synergy between our print and online publications," said Andy Gore, Macworld's editor-in-chief. "The new design enables us to transform print articles into living documents and take advantage of the Web's ability to expand upon traditional print media." Pentagram will also extend elements of the redesign to, which will deliver a seamless experience for readers who wish to obtain extended information relating to Macworld's print articles and associated topics.

"This redesign puts Macworld at the leading edge of design, which is a natural position for us to be in given our audience of creative professionals," stated Gore. Readers can expect the magazine be more visually exciting, featuring digitally enhanced photography and state-of-the-art illustrations.

Macworld's authoritative content will now be presented in a more concise format, allowing readers to glean the valuable information they are looking for more quickly.

The redesign has streamlined the magazine's organization; topical sections are grouped logically so readers can quickly access specific information. Thus, the popular "How-To" section has been consolidated and simplified, and the action steps for the covered topics have been clarified. Similarly, the "Reviews" section has been reorganized, moving the boxes with ratings and review summaries to the front of the article for quick access.

Extending the Reach of Macworld Advertisers

The redesign is expected to boost the number of Macworld readers, which is already at 1.6 million per issue(a). "The redesign will strengthen Macworld's role as the vehicle for delivering product and corporate messages to the well-defined demographic of Mac users, adding value for advertisers as well," said Colin Crawford, CEO of Macworld magazine. "We are also thrilled to report that this is our biggest issue in nearly three years."

The unveiling of the new design is timed to coincide with the July Macworld Expo in New York City. Macworld Expo is the largest national forum for the introduction and exhibition of Mac-related products and services.

Mac Publishing, L.L.C. publishes the world's leading independent Macintosh publication and Web sites. Every month the award-winning Macworld magazine reaches 1.6 million readers, while the Mac Publishing Web presence garners an average of 2 million unique visitors. The Mac Publishing sites include:,, and Headquartered in San Francisco, Mac Publishing is a joint venture between Ziff-Davis Publishing and International Data Group.