Manufacturing Insights Broadens Research Coverage With Addition of Leading Industry Analyst to Cover Supply Chain Strategies

FRAMINGHAM, MA – MARCH 30, 2005 – Manufacturing Insights, an IDC Company, today announced the addition of Bob Ferrari, program director, Supply Chain Strategies, to augment the company's strength in this industry and leverage Bob's vertical experience in the high tech/ electronics manufacturing industries.

"The addition of an industry veteran and respected analyst like Bob increases the depth and breadth of our coverage within the supply chain market," said Bob Parker, vice president of Research, Manufacturing Insights. "It is our goal to provide the most reliable and insightful research to the market. We are committed to expanding our portfolio of knowledgeable industry experts to best meet the needs of our customers and the industry."

With more than 25 years of industry and research analyst experience, Bob comes to Manufacturing Insights with a strong background in business planning, supply chain, customer support and order fulfillment processes. Most recently, he served as Director, SCM Business Development for SAP AG, with global responsibility for product marketing, market positioning and business development for mySAP SCM solutions. As program director, Supply Chain Strategies, Bob's primary responsibilities will include research into the key process capabilities for The Agile Supply Chain.

Prior to SAP, Bob held management and IT systems implementation positions at Oracle Corporation, Sun Microsystems, Thinking Machines Corporation, and Digital Equipment Corporation in the manufacturing, supply chain, customer support and information technology sectors. His information technology experience includes full systems life cycle program management within a broad range of supply chain processes in Web-based and database applications. In addition, Bob is a longstanding member of the Council of Supply Chain Management Professionals (CSCMP) and is APICS (The Educational Society for Resource Management) certified in Production and Inventory Management (CPIM).

"I'm thrilled to join the Manufacturing Insights team and look forward to providing detailed research and analysis of issues affecting supply chain transformation strategies, such as aligning supply with demand, supplier and customer collaboration, sense and respond, supply chain outsourcing considerations for China, and other timely topics," said Bob Ferrari.

About Manufacturing Insights, an IDC Company

Manufacturing Insights, an IDC Company, provides business and IT decision-makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development and distribution of goods across markets including Discrete Manufacturing, Process Manufacturing, High Tech/Electronics Manufacturing, Consumer Packaged Goods and Retail. Manufacturing Insights' research and analysis is critical for end-users, as well as hardware and software vendors, service providers, and purveyors of IT outsourcing. Founded in January 2005, Manufacturing Insights is headquartered in Framingham, Mass. Visit www.manufacturing-insights.com for more information.

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