Manufacturing Insights Finds Machine-to-Machine Communication Catalyst for Business Process Innovation

FRAMINGHAM, MA – April 3, 2008 – Leading independent research and advisory firm Manufacturing Insights, an IDC company, today announced the release of a new study Machine-to-Machine Communication: Technology Landscape and Value Chain Overview. The study finds that machine-to-machine communication, which has long been focused on wired and wireless communication technologies, is emerging as a foundation for cost-effective, real-time visibility to assets and facilitates innovative "smart services" business solutions that improve asset utilization, boost service levels, and exploit new revenue opportunities.

In the report, Manufacturing Insights also concludes that a strong tendency towards “extreme verticalization," where M2M projects revolve around the application of technology to solve a specific task, limits growth in this fragmented space. Manufacturing Insights predicts that as technology barriers break down, M2M will become easier and less costly to implement and open the playing field to new participants and innovative M2M-based business models. In addition, M2M will become an attractive option as executives look to adopt new revenue and growth opportunities and establish a competitive advantage.

"Until recently, the M2M space has been very much a dedicated segment with providers identifying themselves exclusively as M2M providers. However, several technology trends have lowered the barrier to entry for companies that bring additional technologies surrounding M2M solutions," states Joe Barkai, practice director, Product Lifecycle Strategies, Manufacturing Insights, and author of the report.

Based on more than 20 interviews with M2M technology vendors and consultants, the report highlights critical attributes of successful implementations and provides a high level classification of the key business values experienced by adopters of M2M technology. The research also provides a broad overview of M2M technologies, identifies challenges inherent with the technology, and introduces strategies for exploiting these challenges.

On April 30, 2008, Joe Barkai and his colleague, Benjamin Friedman, will deliver a webcastentitled "Best Practices for Developing and Optimizing Machine to Machine (M2M) Communication." The webcast will summarize the findings of this market research and will present recommendations for product and service companies striving for service delivery and strategy excellence in the M2M space. Friedman recently joined Manufacturing Insights' Product Lifecycle Strategies practice, covering the M2M industry and technology. He brings industry experience in sensor networks, automatic identification technologies, and data center engineering.

Joe Barkai will also deliver the keynote speech at the M2M United 2008 Conference, titled "How to Design Your Business (and Products) For M2M Excellence." Barkai will be available for one-on-one briefing sessions during the June 23-26 conference at the Westin Chicago North Shore Hotel. To schedule a press briefing, please contact Sarah Murray at 781-794-3214 or

The Manufacturing Insights report, Machine-to-Machine Communication: Technology Landscape and Value Chain Overview (Doc #MI210473), is available to qualified members of the media. For more information on obtaining or purchasing this report, please email

About Manufacturing Insights, an IDC company

Manufacturing Insights, an IDC company, provides business and information technology (IT) decision makers with fact-based research and analysis to inform and support critical business decisions. The global independent research and advisory firm closely follows processes associated with the design, development, and distribution of goods across markets, including discrete manufacturing, process manufacturing, high tech/electronics manufacturing, consumer packaged goods, and retail. Manufacturing Insights' research and analysis is critical for end users, as well as hardware and software vendors, service providers, and purveyors of IT outsourcing. Manufacturing Insights is headquartered in Framingham, MA. IDC is a subsidiary of IDG, the world's leading technology media, research, and event company.