MSN, Google and Yahoo! Featured in Syndicate Conference Program that Addresses the Impact of Web Syndication on Commerce

FRAMINGHAM, MA – February 14, 2005 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and FuelDog Events, a developer of tradeshow concepts and solutions, today announced the conference program for Syndicate(TM), a new B2B conference focused on emerging trends and technologies in content syndication taking place May 17-18, 2005 at New York City's Marriott Marquis. Phil Holden, director for MSN's global business and product management and a key player in Microsoft's strategy to capture market share in communications and search, has been added to the keynote lineup that already included Martin Nisenholtz, CEO of New York Times Digital.

Phil Holden is responsible for driving product planning and business and product management for MSN communication services which include MSN Hotmail, MSN Messenger and MSN Mobile. Communication services focuses on delivering rich communication tools to customers. In addition to the keynote by Martin Nisenholtz of New York Times Digital, other speakers at Syndicate include leadership from Google, Reuters, Yahoo!, Burson-Marsteller, Sun Microsystems, Hearst Newspapers, Billboard Magazine, Computerworld and many others.

The theme of the conference program is RSS: Risk, Reward & Revolution, and the conference program will be separated into two tracks: one geared towards the publishing industry and the other track geared towards corporate marketers.

The publishing track will explore how the new tools of syndication present a broad array of challenges and opportunities for traditional publishers, news organizations and other content owners. The impact on the advertising business model, audience loyalty and management, and intellectual property protection are only a few of the critical issues facing this sector as the consumers are empowered to become their own editors, picking and choosing content on-demand. The publishing track will be highlighted by speakers from the Associated Press, Yahoo!,, Washingtonpost Newsweek Interactive, Hearst Newspapers, Sun Microsystems, ZDNet and many more. Sessions topics include:

— "RSS and Publishing: Threat or Opportunity?"

— "New Pathways to Profits: Exploring Business Models"

— "RSS and Advertising – An Expanding Impact"

— "Copyrights and the New World of Syndication: Who's Minding the IP?"

— "Voices From Within: Harnessing the Power of the Individual"

— "Beyond Words: Media RSS and Podcasting"

— "Looking at the User Experience: The New Faces of Interface"

— "Power Struggle: The Push to Pull Phenomenon"

The corporate marketing track will explore how RSS and other syndication tools, along with weblogs, add a dynamic new dimension to the corporate marketer's toolbox, with the ability to create one-to-one relationships that circumvent spam filters and create relationships built on trust. Marketing has always been about pushing information to customers; today the successful marketer must also be adept at enticing the customer to come to them. The marketing track will be highlighted by speakers from Intuit (maker of QuickBooks and other financial software packages), Burson-Marsteller's technology practice, Conde Nast's and many more. Session topics include:

— Wired Customers: Turning the Tide in Your Direction

— Focus: Election '04 as Precursor to a Larger Cultural Phenomenon

— Running With RSS: Adding Horsepower to Marketing Efforts

— Leveraging the Conversational Advertising Phenomenon

— Business Info on the Move: Enterprise Syndication Using RSS

— Opt-In or Opt-Out: The Marketing Power of RSS

— Case Studies: Blogging, RSS and the Changing Corporate Marketing World

— RSS: Market Intelligence and Lead Generation

"For publishers and content owners, the new tools of syndication– RSS, ATOM, OPML, MEDIA RSS, and other emerging technologies are changing a marketplace with billions of advertising dollars at stake," said Shelley Ballarino, event director for Syndicate. "The impressive lineup of speakers at Syndicate will explain how publishers can take advantage of this new technology and how marketers can get even closer to their target audience."

For more information about Syndicate or to register for the event, please visit

About Syndicate

As the premier event for content syndication trends, Syndicate(TM) ( is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio-IT World Conference + Expo(TM), Wireless Sensing Solutions(TM), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About FuelDog Events

FuelDog Events works with tradeshow industry partners and clients to develop new event concepts and solutions. FDE has worked with major business media companies across the industry, and has helped bring to market a range of innovative event concepts and technology solutions.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, MacworldConference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

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