Netopia and Macworld Partner to Bring E-commerce to the Largest Online Community of Macintosh Users

SAN FRANCISCO and ALAMEDA, Calif. — 02/22/2000 — Mac Publishing, L.L.C., publisher of Macworld, the leading Macintosh monthly and largest Macintosh portal and Netopia , Inc. (NASDAQ: NTPA) a leader in providing DSL Internet equipment and e-commerce Web platforms to small and medium size businesses, today announced the launch of Netopia 's "no assembly required" E-Stores and Web sites on providing an inexpensive, yet robust solution for the legions of Macintosh small business owners who want a Web and e-commerce presence.


Beginning today,'s two million monthly unique visitors will be able to build an e-commerce capability via Netopia 's E-Store solution. They can select from three options depending on their e-commerce needs: Netopia 's Brochure E-Store at $19.95 per month, Netopia 's Standard E-Store at $59.95 per month, which includes a secure shopping cart and online credit card capture for shoppers, with offline transaction processing by the E-Store owner and

Netopia's Super E-Store, at $99.95 or $149.95 per month.

Through the E-Store Manager, merchants can upload product databases, showcase products with multiple sizes, colors and options, configure prices, taxes, shipping methods, store policies and much more. Over the past year, Netopia and WebOrder collaborated to integrate WebOrder's Smart Commerce System into Netopia 's Web platform. All of Netopia 's E-Stores promoted through are available for 30 day free trials.

"Historically more small and home businesses are run on the Macintosh platform because of its legendary "plug and play" feature and easy networking. Netopia 's E-commerce Web platform is the ideal solution for Macworld's large community of small business owners because it's affordable, easy-to-use and scaleable," said Colin Crawford, president and CEO of Mac Publishing.

Netopia 's "no assembly required" E-Stores and Web sites mean that in under one hour, with little or no knowledge of html, Mac users can begin conducting business online by visiting and clicking on the E-Store banners which takes them to a Netopia E-Store and Web site sign-up and registration page or visit www.macworld. netopia .com.

"We're pleased that Macworld has selected Netopia 's E-commerce Web platform for their large community of Mac users who want to grow their online presence," stated Alan Lefkof, Netopia 's president and CEO. "This new offering on complements the MacDSL Center launched last month. Now Mac small businesses can benefit from both DSL and E-commerce."'s E-Store customers can also use Netopia 's latest addition, netJane. Fully integrated with Netopia 's E-commerce Web platform, netJane includes sophisticated objects such as Java applets, layered tables, and a selection of forms, all of which can be used without any knowledge of HTML to remodel an existing Web site, or to create an entirely new site from scratch. netJane's robust point-and-click, menu-driven interface also gives Macworld Web site and E-Store owners access to the widest selection of affiliate programs on the Internet via Netopia 's CashButtonsSM. CashButtons are an innovative new program that easily allows Macworld E-Store owners to earn commissions from the sale of products at more than 100 e-commerce outlets.

With over 2 million unique visitors and 13 million page views per month, is the largest Macintosh portal on the Web and the premier online source for news, product reviews, industry information and buying Mac products. Its popular channels include,,, and Macworld magazine is the no. 1 Macintosh monthly in circulation and ad pages, and has served the Macintosh market since its inception in 1984.

"As the leading Macintosh source for over 16 years, Mac users have looked to Macworld to provide the best solution for optimizing the Macintosh platform. Partnering with Netopia to bring an affordable, yet complete e-commerce solution to our loyal following is another example of this commitment," added Crawford.

About Macworld

Mac Publishing, L.L.C. publishes the world's leading independent Macintosh publication and web sites. Every month the award-winning Macworld magazine reaches 1.6 million readers, while the Mac Publishing Web presence garners an average of 2 million unique visitors. The Mac Publishing sites include:,,,, and Headquartered in San Francisco, Mac Publishing is a joint venture between Ziff-Davis Inc. and International Data Group.

For further information contact:

Sharon Sanderson


About Netopia

Netopia , Inc. develops, markets and supports Internet and electronic commerce infrastructure for small and medium size businesses. Netopia 's DSL equipment and e-commerce Web platforms enable businesses to connect easily and cost-effectively to the Internet, establish and enhance their Internet presence, and conduct business and electronic commerce on the Web.

With the Netopia E-commerce Web platform, the Company has established Web-based services with Citigroup's, Cendant Corporation, Netscape Netcenter, Jato Communications, France Telecom, and Concentric Network. With its Netopia DSL Router family, the Company has established interoperability with central office equipment from Copper Mountain Networks, Lucent Technologies, and Nokia; and has established strategic distribution relationships with leading CLECs including Covad Communications, NorthPoint Communications, Rhythms NetConnections Inc., and Jato Communications; and with hundreds of ISPs including France Telecom, Telecom Italia, Bell Atlantic, PSINet, Verio, UUNet, Earthlink Network and Concentric Network.

Headquartered in Alameda, Calif., Netopia 's common stock is traded on the Nasdaq National Market under the symbol "NTPA." Further information about the company can be obtained via phone 510-814-5100, fax 510-814-5021 or on the Web at www. netopia .com.

Portions of this release include forward-looking statements made pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995. Netopia , Inc.'s actual results could differ materially from the results discussed in this release and in the forward-looking statements contained herein for many reasons. Investors are cautioned that all forward-looking statements involve numerous risks and uncertainties, including but not limited to product development, product acceptance, licensing opportunities and general economic conditions. For more information concerning Netopia and risk factors that may affect Netopia 's future results and may cause actual results to vary from results anticipated in forward-looking statements, investors should review Netopia 's public filings with the United States Securities and Exchange Commission, which are available by calling Netopia at 510-814-5260 or online at

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