Network World Launches Online IT Video Series; Rich Media Delivery of Weekly Technology Programs Bring Personality of Network World to Life
SOUTHBOROUGH, MA – NOVEMBER 16, 2005 – Network World, Inc. announced that it launched a new video platform, Network World ITVideo, with new programming developed specifically for this media. Network World revealed that it is making a significant commitment to online video casts and the development of unique content that began with the first two weekly shows, Network World's Hot Seat with John Gallant that debuted Monday, November 7th and Cool Tools with Keith Shaw that debuted Thursday of the same week.
"Research by Online Publishers' Association and Comscore Media Metrix indicate that the appetite for online video content is growing faster than other Internet media such as podcasts and blogs," said Kevin Normandeau, EVP and general manager, Online, Network World. "From the creative side, we get to bring the content of Network World to life using sight and sound – demonstrating that the world of technology can be delivered in an entertaining and captivating fashion."
"Our editorial mission is one of helping readers with the information they need to do their jobs better and enjoy their lives more," said John Gallant, president and editorial director, Network World. "That mission is media-agnostic, but it's terrific to be able to use video in new ways that serve the Network World audience."
Each Hot Seat with John Gallant introduces a top technology industry luminary being put on the spot with a five-minute barrage of unscripted, pointed questions served up by John Gallant. "Our motto for this session with these CEOs, CIOs, CTOs, analysts and others is: 'We want candid answers to our pointed questions.'" said John Gallant. Keith Shaw, known in the industry for his Cool Tools column and annual buyers' guide, goes on location with real products and playful situations to deliver a 'show, not tell', demonstration of wireless and mobile technology products, and other cool gadgets.
Network World's ITVideo provides network IT vendors the ability to repurpose their broadcast advertising spots as a pre-roll commercial insertion for each video cast segment, providing a conduit for the creativity and message that a 15- to 30-second spot conveys, or to create new ads designed for this format.
About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community ( www.networkworld.com ), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO CMO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at www.idg.com .