Network World Leads the IntelliQuest Study with the Highest Concentration of Corporate IT
SOUTHBOROUGH, MA – JUNE 14, 2006 – According to the recently released 2006 spring IntelliQuest CIMS Business Study, Network World ranks #1 among all publications with the highest concentration of Corporate IT professionals. The study verifies that of Senior Management, Departmental Influencers and Corporate IT, Corporate IT are the biggest spenders with an average spending of $404,424 per respondent (a 6% increase over 2005) in the next 12 months on total technology expenditures, as compared to an average of $62,055 for Senior Management and $58,473 for Departmental Influencers.
The study also confirms that Network World delivers the highest composition of Corporate IT who:
— Plan to spend $100,000+ on IT product and services in the next 12 months
— Plan to purchase systems, software, operating systems, storage, printers and peripherals, networking and telecomm equipment in the next 12 months
— Lead the initiative to purchase
— Specify brands
— Purchase for the enterprise
"When it comes to the purchase of technology, Corporate IT spends more and Network World delivers the highest concentration of corporate IT," said Evilee Ebb, CEO and publisher, Network World. "We know that our customers need to reach the readers who have the greatest influence in the purchase process and this year's IntelliQuest CIMS study shows this is exactly the audience Network World delivers."
Source: IntelliQuest CIMS Spring Business Study 2006
Q10L – Senior Mgmt = 80171, Corporate IT = 80172, Departmental Influencers = 80173-X
Q3B Brand Specifiers, Q3C Enterprise Buyers, Q3D Lead purchase initiative
Q3E Total IT Expenditures
About Network World
Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community ( www.networkworld.com ) and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns and create new revenue opportunities.
About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media, events and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services and events. Over 850 IDC analysts in 50 countries provide global, regional and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at http://www.idg.com .
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