Southborough, MA – October 13, 2004 – Network World, Inc., the Leader in Network Knowledge, today announced its results from the annual Millward Brown Intelliquest Computer Industry Media (CIMS) v.11 research released October 6, 2004. This independent research shows that Network World is ranked second only to sister publication CIO in planned IT product and service expenditures in the next 12 months with an average of $498,803, providing 68% more spending per reader than their closest networking competitor. Additionally, Network World has the greatest composition of Corporate IT Professionals, the biggest IT spenders according to the CIMS study.

“These numbers prove that Network World reaches important high-level decision-makers in large enterprises who control the budgets,” said Evilee Thibeault, publisher and CEO, Network World, Inc. “Advertisers should be pleased with the strong return-on-investment the CIMS study indicates Network World delivers.”

About the IntelliQuest Study

Millward Brown IntelliQuest’s CIMS has been hailed as one of the most important media buying and marketing tools for the technology industry. Version 1.0 of the study was released in July 1994 and the study has been released annually ever since. CIMS is the largest study of its kind to measure the media habits and buying patterns of people influencing technology purchases both in the workplace and in the home. It covers all sizes of business and all industries and is the only study to quantify the number of adults in the contiguous U.S. who are involved in influencing technology-related purchases. CIMS is comprised of two studies: the Business Influencer Study and the Home Influencer Study. A new component, added in 2004 is the Dual Influencer Study and is comprised of influencers in both the home and the business.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (, and produces educational seminars and events worldwide. Network World’s portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & ExpoR, MacworldConference & ExpoR, DEMOR, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at