Network World Sets the Standard for Networld IT Lead Generation With a Portfolio of Strategic Marketing Programs For All Price Points

SOUTHBOROUGH , MA – NOVEMBER 18, 2002 – First to market and the leader in providing the most comprehensive integrated marketing programs, Network World, Inc. has also amassed a strategic portfolio of lead generation programs, at all price points, which allow advertisers to target and attract prospective buyers. Network World has been designing and executing effective lead generation programs for years based on in-depth discussions and extensive feedback from vendor marketers and advertising agencies. Today, these groups are working with limited budgets, yet responsible for the generation of highly-targeted leads.

 

"Network World lead generation programs are designed to empower marketers to drive high-quality leads that result in sales, regardless of budget limitations, " said Evilee Thibeault, CEO and publisher, Network World. "As a pioneer in this field, we've had the opportunity to refine our programs so vendors can immediately begin to reap the results of even small investments and create new revenue opportunities."

Network World Lead Generation Programs

Basic lead generation programs begin as low as $2,000. Offerings include list rental, white papers, co-branded e-mail blasts, Insta-Polls, newsletter sponsorships, Special Report sponsorships, and Plan-to-Purchase Questionnaires.

Moderately priced lead generation options include IDC advertorial sponsorships, ResourceCenters and custom Webcasts.

Network World's premium lead generation programs include custom events and our flagship product, Customer Access Management (CAM), which is focused on lead analysis and program optimization.

All lead generation programs can be enhanced with any of Network World's world-class print, online and event traffic drivers for optimal results. Visit http://www.networkworld.com/custommedia/customenu.pdf to see Network World's full portfolio of lead generation programs and traffic drivers.

Customer Access Group

To help advertisers take full advantage of the power of Network World's lead generation programs, Network World formed the Customer Access Group. The Customer Access Group works closely with advertisers and their Network World sales reps to develop integrated marketing programs combining a diverse array of print, online and event resources to identify and precisely target prospective buyers, generate leads, analyze and optimize media programs and increase sales.

TerryAnn Croci, senior director of marketing, Network World, added, "This is only the beginning. We're continually out in the marketplace talking to our customers, finding out what they need and then using our expertise to deliver solutions that go beyond their expectations. We've been focused on this for the last year and a half and have developed an unparalleled level of expertise."

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network IT Executives through education, information and community. Network World is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online community, Network World Fusion (http://www.nwfusion.com), and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high-quality leads, optimize marketing campaigns, and create new revenue opportunities.

About International Data Group

Network World, Inc. is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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