Network World Takes Readers To “The Edge”

SOUTHBOROUGH, MA – JUNE 1, 2000-Leveraging its expertise in networking technology, Network World today announced that on June 5 it will launch The Edge, a combination of new resources designed to provide in-depth coverage of the service provider arena, one of the fastest growing segments of the network market.


The combination of deregulation, massive competitive pressure from multiple new players, and the explosion of new technologies has turned the once staid telecom market into a cauldron of change. High bandwidth options are flourishing, companies are shifting intelligence into the network cloud and beginning to host new services, and the unstoppable Internet Protocol (IP) is making service integration a real possibility. Enterprise network users need to understand how these changes will impact their businesses. It is for that reason Network World created The Edge, a resource devoted to the advances in service-provider networks that are shaking up the old telecom order.

The Edge will offer a wealth of information about companies, services and products that are shaping the edge of the carrier cloud-examining everything from integrated voice/data/video services based on IP to net-based applications and managed services. The Edge will serve Network World's traditional enterprise readership as well as decision-makers in the service provider arena-delivering news, analysis and nformation to help this audience keep pace in this emerging network market. The Edge will consist of:

· A monthly section in Network World that will delve into the issues and industry trends, such as how different carrier network architectures facilitate or hinder the deployment of new services and features, the role of application service providers and managed services, new products and technologies, and the key services and pportunities that exist at the juncture between the enterprise and the public carrier network.

· The Edge online (, will be an electronic resource dedicated to enterprise and service provider decision-makers and will include news flashes, forums, research, and primers that will explore the companies and issues covered in the print section. This Web resource will also cover the latest announcements, product information and corporate maneuvers at the edge of the carrier cloud, as well as provide an online community for service providers.

· A weekly electronic newsletter that will bring news, analysis and insight about The Edge directly to recipients' desktops.

"Network leaders and decision makers in the service provider arena need to keep pace with the rapid evolution of the public network," said John Dix,

Editor-in-Chief of Network World. "The Edge will provide critical information on the explosion of new technologies in the carrier cloud that will allow companies to optimize their networks."

Network World has appointed David Rohde, former Senior Editor, as Managing Editor of The Edge. Rohde has been with Network World for seven years covering the major phone companies and the telecommunications industry. Rohde, known for his in-depth coverage of AT&T, MCI WorldCom, Sprint and

others, is often cited in comments to the FCC regarding industry events, and Communications Workers of America repeatedly footnotes his articles in

its formal comments. In addition, Network World's seasoned editorial staff will be contributing stories on products that enable service providers to accelerate their rollouts of digital subscriber lines (DSLs), virtual private networks (VPNs), and other new technologies and services.

About Network World

Network World, Inc. the leading network media company is shaping the future of enterprise network computing through its print publication, Network World, its online extension Network World Fusion (, and its educational seminars and events nationwide. Network World, Inc. empowers Network Leaders with the knowledge required to meet their evolving business needs.

About International Data Group

Network World, Inc. is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at