New ”GreenXchange Xpo” Event Teams Green Visionaries in Business, Tech, Environment and Public Policy to Launch the World’s Green Marketplace

LOS ANGELES & FRAMINGHAM, MA – JUNE 11, 2007 – What do global innovators Google and AT&T, one of the world's leading architecture/engineering firm DMJM AECOM, the country's largest municipal water and electricity utility, a world-class talent agency and Environmental Defense – among others – have in common? They're leaders in sustainability, and they're helping shape a new global event to focus attention on this critical issue. The new event, GreenXchange(TM) Xpo, was announced today by IDG World Expo in partnership with think-tank and publisher VerdeXchange, and will be launched October 2008 at the Los Angeles Convention Center. GreenXchange(TM) will become the world's leading marketplace for green innovation and technology – bringing together stewards, entrepreneurs, policy-makers and implementers to shape the green world. The 2008 event will be preceded by a shaping conference December 10-11, 2007, in Los Angeles.

"Los Angeles is setting the green standard for its use of renewable energy," says LA Mayor Antonio Villaraigosa. "GreenXchange is a critical step in establishing a marketplace for the ideas, products and services that take sustainability from theory to practice. Bringing the private and public sectors together under one roof for a global exchange on green innovation will dramatically impact our opportunity to achieve lasting worldwide sustainability."

GreenXchange's goal is to launch and facilitate the largest, holistic 'green exchange' of ideas and commerce in the world — synergizing innovative leadership across the green grid. Invited and participating will be: green entrepreneurs and professionals; climate change policy-makers and regulators; environmental stewards, planners, consultants, and academic scientists; media, venture investors and market-makers; organized labor and management; builders, conservationists and recyclers; and futurists.

The GreenXchange Shaping Conference will take place December 10-11, 2007, at the Century Plaza Hotel in Los Angeles, California, providing an opportunity for the world's leading authorities to discuss the realities of shaping the green world. The GreenXchange Shaping conference will set the stage for the launch of the GreenXchange Xpo, set for October 1-3, 2008, at the Los Angeles Convention Center.

"GreenXchange fills a mission-critical role in shaping the exponentially growing global green tech marketplace – the place where energy generation and the environment learn to co-exist," says VerdeXchange Managing Partner David Abel. "Never before has there been a global event that hosts all elements of the green marketplace – a multi-sector, cross-disciplinary summit of global, national and regional policy-makers and shapers, clean technology innovators & entrepreneurs, and, most importantly, buyers and sellers of green technology and innovation from both the public and private sectors."

"GreenXchange offers a unique platform," says VerdeXchange partner Wally Baker, "for informing and sharing environmental best practices – for diffusing technological innovation and affording unparalleled networking opportunities for all the stakeholders involved with implementing sustainability. The event will help launch and advance green initiatives on the regional, national and international level and facilitate the growth and maturity of a $100 billion US vibrant climate-change commercial economy."

"We're delighted to partner with David Abel and Wally Baker of the environmental think tank and publisher VerdeXchange to create a world-class event centered on sustainability," says Mary Dolaher, CEO of IDG World Expo Corp. "GreenXchange will become the world's fulcrum on sustainable best practices – through conferences on critical issues, leading-edge research presentations, innovative products and services in the exhibit halls, and our 'idea Xchanges' that offer concrete green initiatives and solutions to attendees."

What Leaders Say About GreenXchange Xpo:

"The telecommunications industry has been notable for its rapid developments in technology. With technology solutions to promote telecommuting and telework, AT&T can help businesses across the country reduce their carbon footprint. AT&T is pleased to support the 2008 global GreenXchange Xpo."

— Tim Harden, President and CEO, AT&T West

"For four decades the US has led the world in development of advanced pollution control technology. Because too often there are doubts about technological availability and cost of controls, this GreenXchange Xpo will provide real world evidence of what can be done to address the serious environmental challenges of the coming decades. Not only should business be attracted to see first-hand what options are available but investors, policy makers, regulators and environmental advocates will discover opportunities for the future. I will enjoy being there to see the excitement and the future of green technology."

— Leon G. Billings, former Maryland Legislator and the key staff author of the Clean Air Act and Clean Water Act

"There is a terrific opportunity for a public market on the West Coast where global change products and services can be shared and exhibited. GreenXchange Xpo, with the support of Los Angeles' Mayor Villaraigosa, will provide this exciting forum for green innovators."

— Michelle Kydd Lee, Creative Artists Agency

"Sharing our industry's best practices and knowledge is one of the best ways to contribute substantively to the greening of both our built and un-built environments as well as smartly and efficiently reducing CO2 emissions. We at DMJM look forward to participating in the upcoming GreenXchange in Los Angeles and view VerdeXchange's efforts to marry entrepreneurship and environmentalism as an important link in helping us achieve these substantive contributions for our clients globally."

— Ray Landy, President and CEO, DMJM, AECOM

"GreenXchange is where it's definitely happening. Public and private entrepreneurs alike will profit from the exchange of ideas and technology opportunities that should benefit our environment and our bottom lines both."

— Tom Graff, California Regional Director, Environmental Defense

"As the head of corporate environmental programs for Google, I eagerly await participating in the VerdeXchange/ IDG GreenXchange in Los Angeles. Learning about, developing and applying best practices is how Google and all of us around the globe will make tangible reductions of greenhouse gas emissions."

— Robyn Beavers, Google's Director of Corporate Environmental Programs

"VerdeXchange and IDG's plans for bringing buyers and sellers together in Los Angeles to participate in a GreenXchange, couldn't be more timely. We're in! I predict that GreenXchange Xpo will become to those in green tech what Davos is to economic world leaders and Sundance is to entertainment industry leaders."

— Robert Hertzberg – G24 Innovations Co-Chairman, former Speaker of the California Assembly

"We asked about becoming a sponsor of the GreenXchange Xpo as soon as we heard about it. To us, the event is the ideal forum to see and touch the best green technology and share powerful ideas with the thought leaders who create the green economy in this country. Every union, government and business leader that sees the future as green should join us and be a part of the GreenXchange Xpo."

— Mike Mitre, President, Local 13, International Longshore and Warehouse Union

"California has the will and market power to drive the continuous improvement in energy efficiency and greenhouse gas reductions that will be necessary to survive the worst effects of climate change. The GreenXchange Xpo provides an important forum for all the parties who will have to be involved in this effort–inventors and investors, buyers and sellers, and the policy makers who need to understand and support this massive undertaking. Los Angeles is the perfect place to host this world-class gathering."

— Mary Nichols, LADWP Commissioner and former California Secretary of Resources

About GreenXchange Xpo

GreenXchange ( ) is a world-class conference and exposition, bringing together policy-makers, thought leaders, innovators and consumers to shape the "green world." The events offer ecologically friendly, environmentally sustainable products and services in forums that provide education, stimulating debate, and product display and viewing opportunities. The attendees of these forums are thought leaders, policy makers, and key facilitators of "green" products and technology from the public, private and NGO (non-governmental organization) sectors looking to rapidly forward an ecologically effective marketplace.

About IDG World Expo

IDG World Expo ( ) produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment for All(TM) (E for All(TM)), Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), LinuxWorld(R) OpenSolutions Summit(TM), and Next Generation Data Center(TM) (NGDC(TM)). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About VerdeXchange

VerdeXchange, LLC is a start-up environmental think tank and publisher created to inform and strategically advise green innovators wishing to diffuse green technology and innovations in the marketplace. VerdeXchange Institute is committed to sharing with civic and commercial entrepreneurs the evolving business signals and government drivers influencing the global marketplace for green innovation and technologies. For additional information about VerdeXchange go to: