New IntelliQuest Study Shows CIO.com Reaches the Most CIOs; CIO.com and CIO Magazine Lead Competition in CIO Coverage and Composition
FRAMINGHAM, MA – NOVEMBER 21, 2005 – IDG's CXO Media, the company that produces CIO magazine and www.CIO.com , reports CIO.com delivers more CIOs and IT managers than any of its competitors measured in the IntelliQuest CIMS 2005 Business Online Behavior Study (see tables below). The annual study reports CIO.com is the highest ranking site among all 115 web sites measured for total median planned IT expenditures with a 239% lead over the number two ranking web site. In addition, the study reveals CIO.com attracts the highest concentration of CIOs and other IT managers by a significant margin.
CIO/CTO/VP MIS,IS,IT (298,000) % Coverage % Composition
CIO.com 36.2 22.5
Informationweek.com 24.8* 8.2*
eweek.com 12.5** 6.4**
WSJ.com 9.6 ** 1.5 **
Forbes.com 7.2** 1.3**
BusinessWeek online 6.5** 1.5**
Fortune.com 6.5** 1.4**
*data relatively unstable, **data highly unstable
IT Managers (833,000) % Coverage % Composition
CIO.com 23.1 40.3
InformationWeek.com 22.0 20.2
Eweek.com 12.3 17.6
WSJ.com 7.0* 3.1*
Forbes.com 6.5* 3.3*
BusinessWeek online 5.7** 3.7**
*data relatively unstable, **data highly unstable
This most recent study comes on the heels of a companion study, IntelliQuest CIMS Business Study 2005, which measures readership of print publications. Findings of this study show CIO magazine reaches more chief information officers (CIOs) than any other publication measured.
"The recent IntelliQuest study builds upon last year's impressive performance, clearly demonstrating CIO.com and CIO magazine's value as the leading vehicles for reaching today's IT decision-makers," says Gary Beach, Publisher of CIO magazine. "In our extremely competitive business environment, executives need to justify every dollar spent. With the evidence reported by IntelliQuest CIMS, it's clear that when advertisers partner with CIO magazine and CIO.com they reach the most influential IT buyers."
Adds Michael Friedenberg, CEO of CXO Media Inc., "Be it print or online, CIO magazine delivers the highest coverage and composition of CIOs of any of its competitors. Our ability to capture this elusive target demonstrates our unyielding commitment to editorial excellence and circulation quality."
The study also determines CIO.com is the number one ranked Web site among all sites measured for median IT spending in the following categories: systems, desktop PCs/workstations, notebook/tablet PCs, servers, software, operating systems, printers/peripherals, printers, printing supplies, desktop/notebook add-ons, data storage, networking products and IT services.
About CIO Magazine
Launched in 1987, CIO magazine addresses issues vital to the success of chief information officers (CIOs) worldwide. The CIO portfolio includes a companion website www.CIO.com , CIO Executive Programs and the CIO Executive Council. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT's role in achieving business goals. The U.S. edition of the magazine and website are recipients of more than 160 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs– a series of face-to-face conferences including the CIO 100 Awards & Symposium(TM)–provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CIO magazine, CIO.com, and CIO Executive Programs, and the CIO Executive Council are produced by International Data Group's award-winning business unit: CXO Media Inc.
About CXO Media Inc.
CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, Darwinmag.com and the CIO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com .