New Intelliquest Study Shows CIO.com Visitors Manage Largest Budgets
FRAMINGHAM, MA—December 7, 2004— IDG’s CXO Media, the company that produces CIO magazine and www.CIO.com, reports visitors to CIO.com manage significantly larger average information technology (IT) budgets than any of 114 Web sites measured in a recent IntelliQuest CIMS 2004 Business Online Behavior Study. The study shows CIO.com visitors are personally involved in spending 87% more on IT products and services in the coming year than the number two ranked site. In addition, the CIO.com audience comprises more senior-level business influencers than any other site measured. Among CIO/CTO/VP MIS, IS, IT (1)* and other senior level management titles, CIO.com attracts the highest concentration of visitors with these titles by a significant margin. This most recent study comes on the heels of a companion study measuring print publications—IntelliQuest CIMS Business Study 2004—which finds CIO magazine reaches more chief information officers (CIOs) in large companies than any other publication.
“The most recent IntelliQuest study clearly demonstrates CIO.com and CIO magazine are the leading vehicles for reaching today’s IT decision-makers,” says Walter Manninen, president and chief executive officer, CXO Media Inc. “In today’s extremely competitive environment, executives need to justify every dollar spent. With the evidence reported by IntelliQuest CIMS, it’s clear that when advertisers partner with CIO magazine and CIO.com they reach top IT executives with buying power.”
The survey also determines CIO.com is the number one Web site in average planned expenditures among all sites within the “technology-news & content” and “general business & finance” categories for a wide range of technology products and services. Specific categories include systems, desktop and notebook PCs, servers, operating systems, software, storage, networking and IT services.
Launched in 1987, CIO magazine addresses issues vital to the success of chief information officers (CIOs) worldwide. The CIO portfolio includes a companion website (www.CIO.com), CIO Executive Programs and the CIO Executive Council. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. The U.S. edition of the magazine and website are recipients of 140 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs—a series of face-to-face conferences including CIO Perspectives® and the CIO 100 Awards & Symposium™—provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CIO magazine, CIO.com, and CIO Executive Programs, and the CIO Executive Council are produced by International Data Group’s award-winning business unit: CXO Media Inc.
About CXO Media Inc.
CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, Darwinmag.com and the CIO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
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