New Music and Audio Area Introduced At Macworld Conference & Expo
FRAMINGHAM, MA – JULY 14,2000 – Macworld Conference & Expo is celebrating the introduction of its new Music and Audio Special Interest Area with daily one-hour concerts by well-known musical groups and a special music keynote as part of the comprehensive conference program.
Offering both professional and amateur musicians an outstanding opportunity to learn more about creating music with their computers, the new Music and Audio Special Interest Area will showcase the latest products and tools for music and audio creations, production, processing, mastering, CD authoring, MP3 publishing, music education and networking.
"The growing role of technology in music production and the increasing importance of high-quality audio in the computer industry have prompted us to create this special area," said Rob Scheschareg, Vice President of IDG World Expo. "With a rapidly increasing number of professional and amateur musicians creating music with their Macs, we felt it was necessary to dedicate a special area to their specific needs, and the in-show concerts offer attendees the
opportunity to be entertained as well as informed about the musical capabilities of the Mac."
Among the many highlights of the four-day Macworld Conference and Expo, held July 18-21 at the Jacob K. Javits Center in New York City, will be a special music "keynote" address by Larry Fast, SYNERGY Electronic Music Inc., on Wednesday, July 19th: 11:00 am – 12:15 pm.
Larry Fast is best known for his series of pioneering electronic music albums recorded under the project name SYNERGY. He is also known for his work with Peter Gabriel; playing synthesizer on records and on tour, and rounding out the production team on many of Peter's albums for nearly a decade. Fast's technical background has allowed him to stay ahead of the curve of studio technology. Starting with custom-designed synthesizer modules he constructed for Rick Wakeman of Yes, built while Fast was still a student at Lafayette College in the early 1970's, he has been involved in the evolution of the tools of recording. Fast served as a consultant to Moog Music in the development of the Polymoog (1976) and Memorymoog (1982) synthesizers including voicing many of the Memorymoog factory presets. On two associated projects in the late 1970's at AT&T Bell Laboratories (now Lucent Technologies) Fast worked with direct-to-disk digital recording, sampling and resynthesis, computer control of synthesizers, computer generated FM synthesis and other techniques years before they entered the mainstream.
Through his technology connections, Fast helped introduce the first Fairlight CMI synthesizer/sampler on the third Peter Gabriel solo album in 1979-80. Fast was also involved with the development of microcomputer control of synthesizers. He developed his own computer software used both in live performances with Peter Gabriel and on the ambient SYNERGY "Computer Experiments Volume One" (1980). Subsequent projects used the Universal Synthesizer Interface which later evolved into MIDI. This assured that Fast would be one of the earliest MIDI proponents. Fast currently beta tests computer programs for many music software companies, test flying their MIDI and audio software on his many projects. More information is available about Fast and his work at http://www.synergy-emusic.com.
Free Concerts by Major Musical Groups
While the identity of the musical groups will remain a secret until the show, each group will perform one-hour live concerts directly from the show floor. Taking place at noon each day and open to all attendees, the special in-show concerts will feature three of today's hottest musical groups demonstrating the capabilities of the latest updated and enhanced products available for Mac computers.
Macworld also offers special music and audio conference sessions and workshops for musicians wanting to digitize their work, and Mac users that want to make music. The three-day Macworld Users Conference features a "Mac Musician Recommended Itinerary," which includes the following classes for Mac Users of various skill levels on a variety of topics:
– Beginners Guide to Music on the Mac
– MIDI Demystified
– Getting Started with MP3
– Software Synthesis for the Mac Musician
– Music on the Web
– Software Synthesis
– A full-day workshop; RealAudio and MP3 on the Mac: The State of The Art Macintosh Audio.
For a complete description of Macworld Conference & Expo/New York 2000 along with show highlights, updates and continuous announcements and an exhibitor list, go to www.macworldexpo.com.
About Macworld Conference & Expo
Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. Macworld Conference & Expo is sponsored by Mac Publishing, LLC, a joint venture between International Data Group and Ziff Davis, and publishers of Macworld Magazine, Macworld.com, MacBuy.com, iMacworld.com, MacCentral, MacWEEK.com, and MacGaming.com. For more information on Macworld Conference & Expo visit the Web site at www.macworldexpo.com.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, ComNet, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, and Macworld Conference & Expo. IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences, and expositions.
IDG World Expo is a business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.