New Research Confirms Market Demand for Event to Address IT Solutions For The Life Sciences

FRAMINGHAM, MA – JULY 30, 2002 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets, today announced the results of its 2002 Research Program focused on attendee and exhibitor feedback from the inaugural BioITWorld Conference & Expo held in Boston, Mass. in March, 2002. The research, prepared by market survey company Audience Insights, illustrates that BioITWorld Conference & Expo has quickly established itself as a leading event for IT solutions for the life sciences.

 

The first BioITWorld Conference & Expo attracted more than 100 exhibitors and nearly 4,000 total participants. The event was created to address the emerging bio-IT industry – the convergence of information technologies and life sciences, and the resulting transformation of the entire life sciences discovery and development process.

Audience Insights conducted post-event, Web-based surveys among representative samples of BioITWorld Conference & Expo attendees and exhibitors. For each survey, Audience Insights used an interactive instrument that measured business objectives attainment, expo and conference satisfaction, attendee purchase intentions, demographics and the most influential aspects of the marketing program.

"We now have hard data that illustrates the positive impact that BioITWorld Conference & Expo had on both attendees and exhibitors in its inaugural showing and it clearly demonstrates a demand for this type of event," said Charlie Greco, president and CEO of IDG World Expo. "Following the successful launch in Boston, we look forward to even more positive response from participants when we make the leap to the West Coast for the second BioITWorld event in San Diego this November."

Attendee Research Highlights

For a first-ever event of its kind, BioIT World Conference & Expo had a significant impact on attendees. Nearly nine out of 10 attendees viewed BioITWorld Conference & Expo as a leading event for IT solutions for the life sciences. Their most important reasons for attending the event included keeping up-to-date on technology and new products (51%), the fact that it was a new event in the life sciences industry (37%), the opportunity to interact with vendors (32%) and the opportunity to expand their knowledge for career growth (32%).

The event played an important role in attendees' purchase decisions, as nearly two out of three (64%) indicated that they found the necessary information to make or influence a purchase decision at BioITWorld Conference & Expo. Attendee feedback also clearly demonstrated the demand for information technology solutions tailored to the life sciences. According to attendees, the top three IT solutions that will have the greatest influence on the drug discovery and development process are bioinformatics software (46%), data mining tools (31%) and biochips (20%).

The highest rated aspects of the event were the "new tools and technologies showcased" and the "open environment to view vendors' products." Nearly three-fourths of attendees were also quite satisfied with the "presence of leading exhibitors" and the "high quality of exhibits." Three out of four conference attendees felt the content of the conference sessions and workshops was superb and met their expectations. Nearly half (47%) of attendees would choose to attend BioITWorld Conference & Expo if they could attend only one event over the next year, and four out of five (78%) were likely to recommend BioITWorld Conference & Expo to a colleague or friend.

Exhibitor Research Highlights

More than 100 exhibitors took part in the inaugural BioITWorld Conference & Expo and many provided valuable feedback in the research process. When reviewing the event for possible participation, more than nine out of 10 exhibitors indicated that their most important considerations were generating sales leads and increasing awareness for their company or brand. Nearly two-thirds of exhibitors felt that BioITWorld Conference & Expo was well worth the investment given these considerations.

Reaching the right people is another key consideration for exhibitors. Exhibitors generally reported that the job functions of BioITWorld Conference & Expo's attendees met their expectations. The majority of attendees were representative of Bioinformatics/Informatics (17%) or IT management (15%). One in 10 were also from the Computer Science (9%) or Software Engineering/Development (9%) disciplines. Consultants (18%), Sales/Marketing Management (14%) and a considerable number of CEO/President/Chairman/Owners (10%) were also in attendance.

BioITWorld in San Diego

IDG World Expo is taking BioITWorld Conference & Expo to San Diego this fall. The event will take place November 12-14 at the San Diego Convention Center and will feature a keynote by Craig Venter, founder and former president of Celera Genomics. When Boston participants were asked which other venues they would like to see the event take place, more than half of the exhibitors indicated a preference for San Diego (53%).

For more information on the upcoming BioITWorld Conference & Expo, visit http://www.bioitworldexpo.com.

About BioITWorld

BioITWorld Conference & Expo (www.bioitworldexpo.com), produced by IDG World Expo, is the largest event to demonstrate how information technology is transforming the life sciences throughout all discovery and development processes. IDG World Expo designed BioITWorld for life science professionals looking to evaluate and understand advanced IT solutions and bioinformatics that speed, store, analyze and interpret the flood of information being produced by the life sciences industry. Visionaries from the biotechnology, pharmaceutical, academic and government markets will convene at BioITWorld to learn how the latest tools, services and training will help revolutionize our health, our environment and our society.

For more information on BioITWorld Conference & Expo please contact Ryan Colby, Product Manager at (508) 424-4811 or via email at ryan_colby@idg.com. More information is also available by calling (800) 560-7612.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo and COMNET Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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