New `Special Interest Boulevard’ Creates Buzz at Macworld Conference & Expo

FRAMINGHAM, MA — NOVEMBER 28, 2000 — IDG World Expo today announced plans to provide a showcase for up-and-coming companies and cutting-edge technologies by creating a "Special Interest Boulevard" at Macworld Conference & Expo. The event is slated for January 9 – 12, 2001 at the Moscone Center in San Francisco.


The Special Interest Boulevard is the latest example of innovative trade show management that has made IDG World Expo a leader in the IT industry. The Special Interest Boulevard affords smaller companies prominent exposure at an economical cost at Macworld Conference & Expo. For attendees, the Special Interest Boulevard is a convenient, quick and easy way to learn more about a large number of diverse companies and technologies organized in specific industry areas.

"Macworld Conference & Expo is proud to offer companies a new platform to showcase their products and services," said Charlie Greco, president and CEO, IDG World Expo, owners and managers of the event. "These developers have products that are targeted to the specific needs and interests of certain Mac users. The Special Interest Boulevard will be a real magnet for attendees. With participation limited to 100 companies, we're encouraging exhibitors to act quickly."

The Special Interest Boulevard exhibitor categories include: digital media solutions; small business applications; hardware and software for mathematicians and scientists; educational and assistive technology tools; 3D-development software; and new "edutainment" products.

"Special Interest Boulevard will feature some of the hottest niche products at the show," said Rob Scheshareg, VP of events, IDG World Expo. "Macworld attendees can explore next generation digital media editing and storage applications, or hear about major advancements being made in 3D. Or see software and hardware solutions used to assist students with disabilities. The Boulevard is destined to be one of the most highly-trafficked areas of the expo floor."

As the leading IT tradeshow management company, IDG World Expo has created many winning attractions and events for Macworld Conference & Expo. The popular Digital Art Gallery, featuring 30 original portraits created on the Mac, is returning for the third straight year. Other innovative additions to the event are the Music and Audio Showcase and a live concert series, both of which accentuate the musical and audio prowess of "the Mac in action."

"At IDG World Expo, we pride ourselves on finding great opportunities for our exhibitors, and our attendees," said Greco. "We're confident the Boulevard will generate quite a buzz at Macworld Conference & Expo."

About Macworld Conference & Expo

The world's most comprehensive Macintosh OS event, Macworld Conference & Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Macworld/Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. Macworld Conference & Expo is sponsored by Mac Publishing, LLC, a joint venture between International Data Group and Ziff Davis, and publishers of Macworld Magazine,,,,,, and For more information on Macworld Conference & Expo visit the Web site at

About IDG World Expo

IDG World Expo ( produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes ASPWorld Conference & Expo, COMNET, Internet Commerce Expo (ICe), LinuxWorld Conference & Expo, and Macworld Conference & Expo. IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences, and expositions.

About IDG

IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at