Newmediary and IDG’s InfoWorld to Launch New B2B Marketplace; InfoWorld Teams With Newmediary to Develop Interactive Directory and RFP Tool to Increase Value for Audience

NEWTON, MA – APRIL 9, 2002 – Newmediary, Inc. (www.newmediary.com), the leading provider of online Solution Centers for more than 45 media partners including ZDNet, Forbes.com, and BusinessWeek.com, today announced it has formed a strategic partnership with InfoWorld.com, the leading knowledge source for technology experts within the IT management community.

 

InfoWorld.com will integrate the Newmediary platform – an interactive directory of e-business service providers, which features an RFP-powered search tool – into its Web site providing its audience of IT professionals with a valuable resource for identifying, evaluating, and selecting business services providers. InfoWorld.com joins the following IDG properties, who are current Newmediary partners: CIO, Computerworld, Darwinmag.com, ITWorld.com and Networkworld

"Our readers count on us to provide the knowledge and tools they need to make critical enterprise technology purchase decisions", said Bob Magnuson president and CEO of InfoWorld. "Our partnership with Newmediary allows IT executives to do more than research technology solutions, it allows them to act upon our content in a quick, efficient manner."

"InfoWorld is a vital source of technical information on new products and industry trends," said John Federman, president and CEO of Newmediary, Inc. "We are pleased to provide InfoWorld.com with another key resource to assist their audience in making sound purchasing decisions – which is the InfoWorld editorial mission."

About InfoWorld

InfoWorld provides in-depth technical analysis on key products, solutions, and technologies for informed buying decisions and business progression. InfoWorld.com is the place to turn for the latest breaking news and in-depth coverage of the issues, trends, and products that run business today. InfoWorld.com also features interactive discussion forums, trusted industry columnists, and incisive product test results and reviews backed by the renowned InfoWorld Test Center.

InfoWorld Media Group is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

About Newmediary, Inc.

Newmediary delivers qualified business leads to over 30,000 companies through "Solution Centers" that are available at the Web sites of more than 40 leading publishers, including Forbes, CNET, The Economist, CIO, and BusinessWeek. Newmediary's Solution Centers provide directory, RFP, and white paper services that enable companies to promote their offerings and generate quality leads from active buyers.

Based in Newton, MA, Newmediary was founded in April 1999. The company is privately held and backed by leading venture capital firms including GE Equity, Advanced Technology Ventures, Commonwealth Capital, and Still River Fund. Newmediary's management team hails from leading publishing and technology organizations including Ziff-Davis Media, The New York Times Company Digital and IDC.