Online Meetings Are Becoming the Meeting Style of Choice, According to IDC’s Study

FRAMINGHAM, MA – NOVEMBER 28, 2001 – Regardless of industry or company size, online meetings are becoming the preferred meeting style, according to 573 enterprise conferencing administrators who participated in IDC’s 2001 conferencing survey. The steepest use in conferencing is expected in the telecommunication, business consulting, and retail sectors, where between 77% and 100% of survey respondents anticipate greater conferencing use in the next six months.


"Businesses are using conferencing applications more than ever, in part because conferencing is a way to cut travel costs,"said Robert Mahowald, senior research analyst in IDC’s Collaborative Computing service. "But the real story is in how business users are growing to accept online meetings as a replacement for most meeting types. The current and future usage patterns suggested by this survey indicate that conferencing applications have arrived as core business collaboration assets."

According to IDC’s recent survey, convenience and security were chief factors for both small and large companies when considering a conferencing application. These factors highlight an opportunity for vendors to concentrate on products that can scale easily, are simple to use, and are standards-based.

Conferencing will become a staple feature as vendors build easy-to-use applications and services. This growth will allow conferencing to span the bridge between formal and casual use and become more solidified as a collaborative tool.

With the market for conferencing applications growing rapidly, IDC believes conferencing vendors must develop clear, actionable strategies for successfully designing, positioning, and marketing their conferencing software and services. IDC reveals five winning strategies for vendors in a recently released bulletin, Five Strategies for Conferencing Vendors: Select Results from IDC’s 2001 Conferencing Survey (IDC #25971).

To purchase this bulletin, please contact Cheryl Toffel at 508-935-4389 or

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 700 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world's leading IT media, research and exposition company.


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