Organizations set to increase mobile spending but admit to needing help with strategy

DUBLIN, IRELAND – OCTOBER 21, 2005 – According to the most recent edition of IDC's annual user survey, Telecoms Trends and Expenditure in Ireland, 28% of organizations expect their mobile telephony expenditure to increase this year.

Despite this continued growth, this 28% constitutes only half the proportion that indicated increased spending in the previous year's survey, and two out of three organizations now expect their expenditure to stay the same. An imminent downturn is unlikely, but customers will expect more for their money from their mobile operators.

While still eager to invest in mobile technology, further IDC research maintains that organizations are crying out for help with developing their technology strategy to support mobile employees. "It might sound obvious, but ICT professionals have so many demands on their time that keeping up to date with the convergence in the technology itself is enough to handle, compounded by different partnerships, overlap between solution providers, and over-zealous account managers, causing headaches for businesses trying to support their mobile employees," said Lars Vestergaard, research director, European Wireless and Mobile Telecommunications, IDC.

IDC's latest research found that organizations have historically been hesitant to proactively support their mobile employees because the options have appeared complex and unpredictable. This has enabled employees to run riot with maverick purchases and their demands cause issues for the technology team trying to support them.

Vestergaard continued, "Companies are now realizing that they cannot continue along this path and the only way to leverage the benefits of a mobile workforce is to look at their needs not as an extension but as an integral aspect of the current infrastructure.

"To do this, organizations are looking for consultative support, and vendors that understand the needs of the business and build a solution encompassing multiple partners are in a far stronger position. Vendors must focus on their strengths; for example, mobile operators should stop pretending to be systems integrators. IDC foresees a significant rise in the requirement for managed services around mobility solutions, as organizations increasingly want to remove the uncertainty and rely on the experts." The increasing significance of ad-hoc partnerships and the benefits of wrap solutions in mobile managed services are just some of the key issues up for discussion on November 8 at IDC's Mobility Ireland 2005 event.

Attendance at the event is free for the first 100 end users to register, subject to IDC validation.

For further information and to register for this event, applicants should visit www.idc.com/ireland/mobility05 entering "PR1" in the promotional code box to submit their registration under the end-user category. For press passes, please enter "press" in the promotional code box. Or contact Audrey Greenwood: +44 (0) 20 8987 7123 or agreenwood@idc.com.

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

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