Partnerships in New Markets Drives IDG’s ITworld.com to Adopt Accela Communications, Inc. as New Company Name

SOUTHBOROUGH, MA – SEPTEMBER 30, 2002 – ITworld.com, the pioneer of integrated webcast marketing solutions, announced today that it has adopted Accela Communications, Inc. as its new company name. The introduction of the new brand underscores the company's commitment to provide web-based marketing solutions to businesses across a wide range of industry segments. Recent partnerships with Forbes.com, VNU's Sales and Marketing Management, Bio-IT World and other pending agreements led to the brand expansion and confirm the value of the AccelaCast™ and LEADS™ platforms to an even wider array of customers.

 

"Our company has evolved significantly over the past several years and now, with our continued expansion, we want our name to best represent our core customer value and strength – accelerating sales and business growth through web-based marketing initiatives. Each of our key products — AccelaCast, LEADS, and ITworld.com fully support this mission, so it is a natural step for us," said Bill Reinstein, president and CEO of Accela Communications.

At the core of Accela Communications lies the AccelaCast broadband interactive marketing platform; a suite of fully integrated production and promotional management services that bring webcast marketing to a new level. The AccelaCast platform combines continuous lead data capture with high-resolution video and audio, slide and web page presentations, video search functionality, multi-language localization, interactive Q&A features and other resources designed to provide an engaging viewer experience.

Accela Communications has been chosen as an integrated webcast partner more than any other provider, due to its expertise in producing high value content and track record for delivering top-notch marketing results. Working with Accela Communications, channel partners are able to offer co-branded custom webcasts to their customers, thereby extending their portfolio of products to include ROI driven, lead generation programs. Accela Communication's strategic partnerships include more than a dozen leading content publishers such as Bio-IT World, CIO, CSO, Computerworld, Forbes.com, IDC, InfoWorld, JavaWorld, Network World, PC World, ITworld Canada, and VNU's Sales & Marketing Management Magazine.

Real-time results are delivered through their Lead Evaluation And Delivery System (LEADS) — a single point of entry to gather, track and manage leads from any web-based marketing campaign. Through LEADS, marketers can access and download data from registration and evaluation surveys and view aggregate audience demographics in real time, enabling them to conduct immediate, targeted follow up with potential customers and tailor future outreach. Customized reports and graphical representation of the respondent data also reveal patterns providing more insight into potential customer buying behavior. As a result, companies can then respond to actionable sales leads, helping to accelerate the sales cycle and provide measurable ROI.

As a result of this expansion, ITworld.com becomes a product brand under Accela Communications and will continue to develop IT-specific content through email newsletters, white papers, and educational webcasts. ITworld.com will continue to offer the same top-notch sponsorship opportunities to advertisers looking to reach IT professionals throughout the world and gain measurable return on their marketing investments.

About Accela Communications, Inc.

Accela Communications (http://www.accelacommunications.com)provides web-based marketing solutions that accelerate the lead generation process driving sales and business growth for a wide range of channel partners and their customers. Accela Communications has enabled more than 1,000 customers from global companies including IBM, Cisco, EMC, Microsoft, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads through its AccelaCast™ platform and suite of fully integrated webcast production and marketing services, Lead Evaluation And Delivery System™ (LEADS), and through the award winning web site, ITworld.com.

About International Data Group (IDG)

Accela Communications is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com.

 

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