PC World Plans India Launch
BANGALORE, INDIA – MAY 23, 2006 – International Data Group (IDG), the world’s leading technology information services provider today announced plans to launch its flagship publication, PC World in India. The magazine is slated to be available on newsstands and via subscriptions in July 2006. Positioned as the trusted source for technology advice, PC World will provide localized information on a monthly basis to technology-savvy users on computing products and digital lifestyle gadgets, how to buy and use them at work and at home. By making available a world-class magazine in English at Indian prices, PC World fulfills a significant need in the market.
IDG also announced the simultaneous launch of the PC World India web site. More than a mere companion site to the print magazine, http://www.pcworld.in will provide additional information and resources for users available only online.
IDG Founder and Chairman, Patrick McGovern said, “PC World is the largest selling technology publication in the world, with editions in 74 countries. In the US alone, with a readership of over 5.2 million, the magazine is read by more business decision makers than Forbes and Fortune magazines, according to the Intelliquest CIMS 2005 Business Study. PC World India will provide useable, credible and trustworthy information to the end-users of technology and will contribute to the rapid growth of the technology industry in India.”
According to David Hill, President & CEO, International Publishing Services, IDG, “The introduction of PC World India is the first time in India that the publication is available in print and online produced by IDG employees. It becomes an important part of the PC World brand worldwide as India has one of the fastest growing IT markets.”
PC World India editorial content will be based on rigourous testing of locally available products and gadgets at its India Test Center, which is the most modern laboratory of its kind in India. Located in Bangalore, the India Test Center will evaluate technology products based on the way people use them in real life, and provide unbiased reviews that will enable readers take better and more informed buying decisions. The PC World India Test Centre represents an investment of over Rs 5 Million. Complementing the test centre is the PC World editorial team, which is led by veteran editor R. Giridhar, and a group of experienced and committed reviewers.
Elaborating on the India strategy for PC World, N Bringi Dev, President, IDG India said, “The US edition of PC World is available in India at a price of around Rs.500. PC World India will provide locally relevant content with the same quality , focus and production value at a much lower cover price of Rs. 100.” “Advertisers have responded positively to launch of PC World India, and initial participants in the magazine include HP, Microsoft, Samsung and Wipro, to name a few”, he added.
About PC World, USA
The US edition of PC World is the most widely-read computer or business magazine, with a readership of over 5.2 million (MRI Fall 2005) in the US. The winner of more than 100 editorial and design awards, including the 2005 Maggie Award for Best Computer Magazine, PC World is targeted to meet the informational needs of Tech-Savvy Managers, both at work and at home. With its monthly Reviews and Rankings backed by the PC World Test Center, news, how-to articles, features, and special reports, PC World helps managers plan, buy, use, and integrate the technologies that keep them and their companies ahead of the competition.
International Data Group (IDG) is the world’s leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at http://www.idg.com.
About IDG India
IDG Media Private Limited was established in December 2004 and is headquartered in Bangalore, India. A wholly-owned subsidiary of IDG, IDG India publishes Real CIO World and Services OutSourcing World, and their companion online publications http://www.cio.in and http://www.oswmag.com. The company is also actively involved in high-quality seminars and conferences under the banner of its publication titles. More information on IDG India is available at http://www.idgindia.com.