PC World’s PCW Business Center Announces The Addition Of Webcasts Powered By Insight24 Rich Media from Insight24 now available on PCWorld.com’s expanded business channel.
SAN FRANCISCO, CA – MARCH 10, 2008 – The PCW Business Center (http://www.pcworld.com/businesscenter/), which provides Smart Technology for Smart Companies, enhanced its offerings with a content syndication partnership with Insight24, the leading business-to-business rich media network. In addition to the resources that have been a part of the channel since its October 2007 launch on PCWorld.com, the PCW Business Center now features an extensive Webcast library. The PCW Business Center provides continually updated relevant business news and solutions for technology decision makers in small to medium-sized businesses.
The addition of Webcasts and Videos on the PCW Business Center (http://www.pcworld.com/businesscenter/webcasts) enriches the already comprehensive site and encompasses various business-related topics such as Cell Phones/VoIP, Networking, Security, Operating Systems, Office Hardware, Servers/Storage, and Software/Services. Webcasts are free to any registered user of PCWorld.com. The extensive library is updated daily with fresh broadband content from various technology companies including research firm IDC, product manufacturers, business solutions providers, and PC World’s editorial staff. For marketers, this additional resource provides excellent lead generation as well as expanded advertising opportunities by delivering in-depth information and perspective on the topics that matter most to technology decision makers.
“Our partnership with PC World further extends our syndication network to key executives at small and medium sized businesses,” said Tom Masotto, General Manager of Insight24. “This partnership further fulfills our vision to provide professionals with high-quality rich media content, enabling them to research, evaluate and compare solutions and vendors wherever they are online.”
“The Insight24 relationship is an important component to the continued growth of the PCW Business Center,” said Ulla McGee, VP, Business Development, PC World. “With the addition of hundreds of relevant, up-to-date Webcasts to the site, we are now able to serve a broader audience of small-to-medium sized business technology purchasers even better while enhancing our offerings to marketers.”
The PCW Business Center channel has a total of 373,762 unique visitors and 627,045 page views (HBX, January 2008). Overall, PCWorld.com had 8.5 million unique visitors and 35 million page views in January 2008 (HBX).
PC World’s PCW Business Center Announces the Addition of Webcasts Powered by Insight24
About PC World:
PC World Communications, Inc., a subsidiary of International Data Group (IDG), the world's leading technology media, events, and research company, is the publisher of PC World, PCWorld.com, and home of the PC World Test Center. The winner of the 2007 Maggie Award for Best Computer Magazine, PC World has a readership of 4 million total purchase influencers (IntelliQuest CIMS, Spring 2007: Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies). With an average of over 8.5 million unique visitors per month (HBX, November 2007 – January 2008), PCWorld.com is the winner of the 2007 ASBPE Award for Web Publication of the Year and a leading online resource for technology product buyers and users, offering them Solutions for a Connected World.™
About International Data Group – International Data Group (IDG) is the world's leading technology media, events, and research company. IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at http://www.idg.com.
Insight24® (www.Insight24.com) is a business-to-business rich media network of webcasts, podcasts, videos, and online demos for business and technology professionals. Insight24 is the first, and only, comprehensive rich media network that provides timely and relevant B2B rich media content to research business and technology solutions, compare vendors, and view industry trends. The Insight24 Network is powered by ON24, Inc. (www.ON24.com), the leading global provider of webcasting and rich media marketing solutions. Contact: Cece Salomon-Lee, (415) 369-8332, firstname.lastname@example.org
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