PCWorld and Macworld Expand Marketer Services ; Veteran Tech Journalist, Ted Greenwald, Leads New Custom Content Division
SAN FRANCISCO – July 14, 2010 – Responding to overwhelming demand from technology marketers, PCWorld and Macworld have announced the formation of PCWorld | Macworld Content Works(tm), a new division that will design, produce and distribute custom content.
Content Works will deliver editorial and marketing products and concepts aimed at attracting, informing, and motivating technology consumers and small business buyers. Offerings will span the gamut of formats and distribution channels: white papers, videos, vendor catalogs/guides, training materials and product marketing materials, Web sites, social media, events, mobile marketing and fully integrated content and media. One of Content Works’ advantages is its ability to then distribute these products via PCWorld | Macworld digital and print properties, and other IDG properties as well as through vendor Web sites, retail, events, vendor marketing programs, and syndication to third-party sites.
“As information overload continues to increase, marketers are telling us they have to work harder than ever to connect with prospects and customers. Content Works will deliver extraordinary content that will engage marketers’ audiences in meaningful ways,” said Mike Kisseberth, president and CEO.
Content Works builds on the expertise and credibility of PCWorld and Macworld, as well as parent company IDG, in creating custom content. “Over the course of more than two decades, PCWorld and Macworld have earned the trust of our audiences,” said VP/ editorial director of PCWorld, Steve Fox. “Our unique formula—journalistic rigor, editorial flair, and serious tech chops—has cemented that relationship with our readers. With Content Works we tap into those same editorial skills and time-tested relationships, creating hand-crafted, trusted content for some of the tech industry’s most innovative brands.”
Tech Journalist Heads Content Works
Veteran journalist Ted Greenwald joins Content Works as content director. Greenwald brings a deep background in digital technology and culture, including nine years as a senior editor at Wired, where he produced feature journalism on computing, networking, and business. During his tenure, Wired won three National Magazine Awards and numerous online awards, culminating with Ad Age’s Magazine of the Decade. Prior to Wired, Greenwald served as editor-in-chief of magazines for 3D graphic artists and Web developers.
“Marketers need to cut through the noise and reach people with clear, strong messages,” Greenwald said. “The key to success will be understanding our clients' businesses, listening carefully to their needs, addressing those needs via creative concepts, and delivering a product that's even more compelling than the client imagined."
Greenwald will draw upon the reputation and resources of PCWorld and Macworld to provide custom publishing services. “Content Works is an important addition to PCWorld and Macworld, two award-winning brands, that have established a reputation for news and information for prosumers,” Kisseberth said. “Ted brings strong journalism credentials to a position that requires an understanding of what it takes to create engaging content. We look forward to putting those talents to work to help our marketing partners achieve their goals.”
About PCWorld and Macworld
PCWorld Communications publishes PCWorld.com (www.pcworld.com [http://www.pcworld.com]), PCWorld Magazine, and is home to PCWorld Labs. In 2009, PCWorld won two Digital Azbee Awards of Excellence from the American Society of Business Publication Editors (ASPBE). PCWorld attracted 14.8 million unique website visitors in June (Omniture, June 2010) and reaches over 4.6 million magazine readers in an average month (IntelliQuest Consumer Study Spring 2010).
Macworld (www.macworld.com [http://www.macworld.com]) is the preeminent news and information source on Apple, the hottest technology company today. Macworld attracted over 6 million unique website visitors in June (Omniture, June 2010) and reaches the homes and offices of over 1.5 million magazine readers monthly (IntelliQuest Consumer Study, Spring 2010). Macworld has received numerous awards including this year’s prestigious Neal Award for Best ‘How-to’ Article, and two Folio: Eddie Awards.
PCWorld and Macworld are subsidiaries of International Data Group (IDG), the world's leading technology media, events, and research company. IDG’s online network includes more than 460 Web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 200 magazines and newspapers. Media brands are in 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld/TechWorld/TecChannel, Macworld, Network World, and PCWorld.
Additional information about IDG, a privately held company, is available at http://www.idg.com [http://www.idg.com].