PCWorld.com Unveils New Design And Site Architecture
SAN FRANCISCO, CA – AUGUST 15, 2006 – PCWorld.com recently debuted its redesigned Web site, complete with an updated design and architecture. The most significant upgrade since 2000, this was a major undertaking; a number of elements were added to increase the site’s appeal to visitors and advertisers alike in this top-to-bottom redesign.
Preparation for the sweeping overhaul began in the summer of 2005 with a series of in-depth interviews with Tech-Savvy Managers and other qualified PCWorld.com users. Participants were surveyed regarding their general preferences, critiqued the existing site, and offered ideas as to what they would change. Award-winning MetaDesign, Inc. (www.metadesign.com) worked with members of the PC World editorial, design, applications development, and research teams to develop the plan, using feedback from focus groups as a guide.
Along with the bold new look, users can expect to find a cutting-edge information architecture that will improve site navigation and make it easier to find specific content. Registered users can also customize their homepage, participate in community forums and user reviews, and save pages for future reference. PCWorld.com’s makeover is more than just cosmetic. The revised architecture increases flexibility and functionality, and allows for multiple page layout options in a single template.
“The redesign has been an intensive and collaborative process,” said PC World’s VP/Editor in Chief Harry McCracken. “Over the past 18 months, we’ve reimagined what PCWorld.com can be and the resulting site is a true expression of the mission we’ve had since 1983—this is the single most useful tool we’ve created to provide technology advice people can trust. And the future of PCWorld.com is exciting—with the new opportunities for community feedback, visitors will learn from each other while helping to shape the site.”
To educate visitors about the advantages and improvements of the new site, McCracken developed the following tutorial: http://find.pcworld.com/54871.
Among the new features are:
· A dynamic look and navigation: The new PCWorld.com has a striking color scheme, powerful photography, and better use of typography, while revamped navigation makes it easier to find specific content.
· Community: PCWorld.com offers live chats, forums, and user reviews, allowing visitors to interact with, and provide feedback to, each other.
· Customization: Registered site visitors now have the ability to customize their homepage so it displays the content and stories most relevant to them.
· Sales opportunities: A host of new advertising opportunities, including sponsored forums, targeted verticals, and video-advertising are now available to marketers.
“The look and feel of the new PCWorld.com is beneficial to both users and advertisers,” stated Michael Carroll, VP/Publisher of PCWorld.com. “The architecture is built to accept different ad sizes on each page, increasing our inventory and flexibility. In addition, the user registration and community offerings increase lead generation opportunities for clients.”
PCWorld.com recently won six national awards from the American Society of Business Publication Editors in Chicago, including a Bronze Award for the “PC World’s Techlog” blog. This is the second honor this year for Techlog, written by McCracken. Since its debut in 2004, it has been a popular component of the site, featuring news, opinions, and feedback on issues affecting technology and business.
More information about the PCWorld.com redesign can be found in the online press kit: http://find.pcworld.com/54870.
About PC World:
PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World, PCWorld.com (www.pcworld.com), and home of the PC World Test Center. The winner of the 2005 Maggie Award for Best Computer Magazine/Consumer, PC World has a readership of over 4.8 million total purchase influencers (IntelliQuest CIMS Spring 2006: Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies). With an average of over 7.0 million unique visitors per month (HitBox, May – July 2006), PCWorld.com, winner of the 2005 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users.
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at http://www.idg.com.
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