Performance and Mobility Requirements to Boost Worldwide Solid State Drive (SSD) Market to $5.4 Billion in 2011, Says IDC

FRAMINGHAM, MA – JULY 25, 2007 – Once relegated to high-end niche applications, solid state drives (SSDs) are poised to go mainstream as advances in solid state memory technology and dipping price points drive worldwide SSD adoption. According to new research from IDC, performance and mobility-related requirements will propel SSD revenues from $373 million in 2006 to $5.4 billion in 2011, a healthy 71% CAGR.

Solid state drives compliment hard disk drives, particularly in areas not well served by hard disk drives (HDDs). "For many years SSDs have sat on the fringe of the digital universe, but a tremendous opportunity is ahead for SSD storage," said Jeff Janukowicz, research manager, Solid State Drives. "Today, SSDs are about delivering a premium solution. In the future, SSDs will be about delivering the right solution to the right market as technology advances and requirements converge."

Going forward, the PC market presents the greatest opportunity for SSD demand. The PC market is transitioning from one dominated by desktop PC shipments to notebook PC shipments. This transition increases the importance of mobility and durability requirements, dynamics that align very well with the benefits of SSDs.

Additional findings from the IDC report include the following:

* Enterprise solutions focused on high I/O performance, as well as extremely hostile work environments, will continue to be ripe opportunities for SSD adoption.

* The maturation of the computer environment in conjunction with the emergence of more robust networks, online software services, hardware virtualization, more advanced computing power, and new hardware device form factors will provide various opportunities for SSDs in a changing ecosystem.

* The rapid decline in the cost of NAND flash memory will translate into lower price points for SSDs. These lower price points, coupled with increased SSD capacities, will make them competitive with HDDs in certain market segments, especially where capacity requirements are minimal.

* SSD OEMs will need to address concerns regarding read/write limitations and any associated reliability issues, especially for enterprise customers.

IDC's study, Worldwide Solid State Drive 2007-2011 Forecast and Analysis: Finding Space in the Expanding Digital Universe (IDC#207739), examines the market and opportunities for solid state drives (SSDs). The market opportunities are discussed in terms of units, exit factory revenue, and terabytes shipped. Additionally, various metrics, significant trends, and industry dynamics are analyzed in an attempt to give the reader a solid understanding of the current situation and future outlook for the worldwide SSD market.

To purchase this document, call IDC's Sales hotline at 508-988-7988 or email sales@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 900 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 90 countries worldwide. For more than 43 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com .

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