Popular Science Magazine Named Premier Media Sponsor of RoboBusiness Conference & Expo

FRAMINGHAM, MA – FEBRUARY 22, 2005 – Robotics Trends and IDG World Expo today announced that Popular Science magazine has been named the Premier Media Sponsor of the 2nd annual RoboBusiness Conference and Exposition, the business development event for mobile robotics and intelligent systems. The conference and exposition will be held at the Hyatt Regency Cambridge in Cambridge, MA on May 10-11, 2005. The conference website is http://www.roboevent.com .

According to Dan Kara, conference chairman and President of Robotics Trends, "We are delighted to have the support of Popular Science as the Premier Media Sponsor of RoboBusiness. For over 130 years, Popular Science has been at the forefront reporting on emerging technologies and their migration into the mainstream – from radio, automobiles, airplanes and television, to computers, and now robotics and intelligent systems. Popular Science's support of RoboBusiness is a clear indicator as to where the publishers believe the emerging robotics technology market is headed – out of the lab and into the open market."

According to Eliot Weinman, CEO and co-founder of Robotics Trends, "RoboBusiness is widely recognized as the key annual business development event for emerging robotics technology, and as a leading facilitator for the commercialization of mobile robotics and intelligent systems. RoboBusiness focuses on product and services opportunities available to all of those involved in the mobile robotics and intelligent systems value chain including hardware and software suppliers, retailers, resellers, OEMs, distributors, manufacturers, after market suppliers and many others. Our event sold out last year, and we are excited to be working with Popular Science and other leading suppliers and media channels in this exciting marketplace."

RoboBusiness corporate sponsors include premiere sponsor iRobot, along with CoroWare, CTG, Evolution Robotics, Focus Robotics, Frontline Robotics, Machine Bus, Openware Robotics, Robotic Sciences, Robotic WorkspaceTechnologies, Rogue Robotics, ShopBot, SICK, Smart Robots, Systronix, Valde Systems. RoboBusiness association sponsors include Boston Entrepreneurs' Network, Mass Software Council, The Object Management Group and The Technology Collaborative. A complete list of all corporate, media and association sponsors can be found at http://www.roboevent.com .

About Popular Science Magazine

Founded in 1872, Popular Science is the world's largest science and technology magazine with a circulation of 1.45 million subscribers and a readership of more than seven million. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what is new and why it matters. The mission is to pique readers' curiosity, stimulate their imaginations, and rivet their interest with the best news and views on scientific advances and their underlying technologies. Now in its 133rd year, Popular Science is published in five languages and nine countries worldwide, and is the fifth oldest continuously published magazine in the United States. For more information, see http://www.popsci.com .

About Robotics Trends

Robotics Trends is the world's first integrated media firm serving the burgeoning personal, service and mobile robotics marketplace. Robotics Trends serves their clientele through three major business divisions: Publishing, which produces www.roboticstrends.com , an online magazine generating over 450,000 page views monthly; Events, which produces RoboBusiness and the RoboNexus Conference and Exposition; and Analyst Services, which serves the strategic consulting needs of leading emerging robotics manufacturers.

About IDG World Expo

IDG World Expo ( www.idgworldexpo.com ) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio-IT World Conference + Expo(TM), Wireless Sensing Solutions(TM), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com .

For RoboBusiness sponsorship information, please contact Howard Weinman at hw@roboticstrends.com or 508-351-6606 x103. Subscribe to Robotics Trends Insights, the free bi-weekly newsletter from the producers of Robotics Trends! Log on at www.roboticstrends.com/pnTresMailer+main.html to sign up for your free subscription.

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