Portable Power Conference & Expo to Promote New Innovations in Power Management and Battery Design

FRAMINGHAM, MA – MAY 24, 2004 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, and TIAX LLC, a leading technology firm, today announced that Micro Power, Motorola Energy Systems, Texas Instruments (TI) and other technology leaders plan to exhibit at Portable Power Conference & Expo™. At the event, original equipment manufacturer (OEM) portable designers will meet with innovators showcasing the latest batteries, power supply systems, semiconductors, microelectronics and software that are paving the way to smaller, lighter and more powerful portable devices. Portable Power will take place at the Argent Hotel in San Francisco, September 12-14, 2004.

Portable Power Conference & Expo continues to be the only industry event focusing on multiple aspects of the portable power industry, from batteries to electronic solutions to alternative energy systems. Portable Power connects developers and manufacturers of power supply systems, batteries, software, microelectronics and semiconductors with key OEM designers and decision-makers to discuss today’s power management challenges.

“The lithium-ion industry is achieving record levels of sales, exceeding more than 1.5 billion cells in 2003 and now reaching record levels of capacity in energy density within the cells. We are seeing unprecedented efforts to bring fuel cell technology to the marketplace for portable products to extend run times to surpass what can be done with today’s best batteries,” said Brian Barnett, a Managing Director at TIAX and Chairman of the Conference. “Meanwhile, dramatic improvements in a number of power-hungry components are being realized in an effort to ease the pressures on batteries. Portable Power is unique because it brings together all the groups that affect the power equation internationally. On the exhibit floor and in the conference program, power professionals will gather to discuss and learn about the industry’s most important innovations, market challenges, strategies, and new products.”

“Today’s portable designers face a myriad of increasing system design challenges when asked to create products that support higher levels of functionality and processing power, and still maintain long battery life,” said Dave Heacock, vice president of portable power management at Texas Instruments. “Conferences such as Portable Power are excellent forums to see and discuss the latest in portable power management and leading-edge battery and fuel cell technologies.”

Portable Power Conference & Expo provides an opportunity for leading industry vendors to meet with OEM buyers in a forum that encourages networking and information-sharing. Companies planning to exhibit include:

Bourns, Inc.

BYD America Corp.

MTI Micro Fuel Cells Inc. (new to Portable Power)

Micro Power Electronics (new to Portable Power)

Mobile Power Solutions (new to Portable Power)

Motorola Energy Systems Group

Panasonic OEM Batteries

QuickLogic Corp. (new to Portable Power)

Rechargeable Battery Recycling Corp.

Rose Electronics, Inc. (new to Portable Power)

Texas Instruments

Tianjin Lishen Battery Joint-Stock Co. Ltd.

“Power has become the limiting factor in the development of new generation portable devices and equipment,” said Greg Love, CEO of Micro Power. “With demand for power rising faster than the improvements made in battery cell technology, engineers that develop better expertise and skills across all elements of the power system will gain a competitive edge as they take advantage of the increases in available power to enhance product performance, add more functions, lower weight, decrease size or reduce costs.”

Portable Power Conference & Expo benefits from the guidance of its technical advisory group, comprised of industry experts from Acer Value Lab, HP, Motorola, Portable Design, Sanyo, Texas Instruments, TIAX LLC and more.

To learn more about Portable Power Conference & Expo or to register, visit www.portablepowerconference.com.

About Portable Power Conference & Expo™

Portable Power Conference & Expo is the only industry event that focuses on multiple aspects of the portable power industry, from batteries to electronic solutions to alternative energy. Representatives from the battery, component, electronic and device OEM fields come to Portable Power to learn about the latest power requirements and innovations. Portable Power examines the unique power issues of wireless network and communications products and services, hand-held business and consumer electronics, and usage and convergence trends. For more information or to register for the event, visit www.portablepowerconference.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, Bio•IT World Conference + Expo, Health•IT World Conference + Expo™, Portable Power Conference & Expo, Wireless Sensing Solutions™ and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.


TIAX (www.tiaxllc.com) is a leading technology firm operating at the intersection of business and technology. We integrate business, industry, and hands-on technology expertise to transform ideas into products and problems into solutions. Our collaborative product and technology development accelerates innovation to help our clients make an impact in the market. Formed out of Arthur D. Little’s Technology & Innovation business, TIAX builds on more than a century of breakthrough innovation and client success using collaborative R&D. TIAX was selected as a Technology Pioneer 2003 by the World Economic Forum and is ISO 9001 certified with more than 50 research and development laboratories.