Pre-Registration for InfoWorld’s SOA Executive Forum Hits All Time High

SAN FRANCISCO, CA – OCTOBER 31, 2006 – IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced the availability of additional seats for the brand's seventh SOA-focused event, SOA Executive Forum, taking place on November 7 and 8 at the Roosevelt Hotel in New York City. Based on pre-registration, attendance at next week's event is expected to be the largest of all SOA Executive Forum events to date, representing a who's who of CTOs, VPs, and IT executives driving the future of service-oriented architecture. Additional seats in session rooms allow InfoWorld to meet increasing buyer demand for the event among IT solutions management. Cost to attend InfoWorld's SOA Executive Forum is $1,195, with InfoWorld subscriber and early registration discounts available. Register now at: .

Since SOA Executive Forum launched in May 2005, an increasing number of SOA adopters have already begun reaping the benefits of shorter app dev cycles, enabling them to realize much of the agility promised by SOA sooner than anticipated. Rapid time-to-market for new services has surprised even ardent SOA supporters. Those case studies, emphasizing the importance of governance and ROI, provide the underlying theme for November's event.

IT solutions management attending the event will gain expertise in how to increase their organizational agility through SOA. Areas covered include:

Governance: Exploring the challenges for governing an SOA from development time to runtime, including policies, standards, guidelines, and boundaries.

ROI: Leveraging the value of existing systems, the functionality of which can be integrated into new applications with minimal investment.

Planning: Fundamentals of building an SOA strategy, beginning with the examination of current business processes.

Vision: Understanding the benefits of code reusability, rapid integration, and real-time access to data and functionality throughout the enterprise.

Implementation: Choosing the right tools for planning, building, and managing an SOA.

Compatibility: Establishing guidelines to ensure true interoperability across enterprise platforms and systems.

Tactics: Identifying the key areas in an organization to target first for near-term ROI and how to scale for future projects.

Security: Practical measures to ensure a secure SOA environment.

"Interest and overall experience with SOA continues to grow," said Steve Fox, InfoWorld's editor-in-chief. "SOA Executive Forum addresses the opportunities, challenges, and best practices for implementing SOA for business advantage."

About SOA Executive Forum

InfoWorld's SOA Executive Forum events provide an arena for peers and industry experts to come together and develop informed strategies that ensure successful SOA implementations. The SOA model represents the biggest change in enterprise IT since the Internet. A winning SOA strategy, resulting in cost savings and a highly flexible application infrastructure, hinges on reliable information from leading technologists and early adopters who have already begun to reap the benefits. When applications are treated as services, a transformation in technical approach, IT workflow, and business planning is required. Cost to attend InfoWorld's SOA Executive Forum is $1,195, with InfoWorld subscriber and other discounts available. Visit for more information.

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for maximum business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at .

About IDG

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at .

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