Premiere Issue of Digital World Now on Newsstands Covering Convergence Electronics, Digital Entertainment Products, and Wireless Communications, Digital World Debuts Nationwide Polybagged with PC World’s October 2004 Issue
SAN FRANCISCO, CA – September 14 – Today, the premiere issue of Digital World makes its debut on newsstands polybagged with the October 2004 edition of PC World at no additional cost. PC World subscribers can download the issue online. Dedicated to helping readers manage their entertainment technology, Digital World provides authoritative, lab-tested information and buying guides about the converging worlds of the PC, consumer electronics, and mobile communications.
"Digital World helps readers leap into the new universe of entertainment products that are going digital," said Harry McCracken, editor in chief of PC World and Digital World. "With extensive testing in our recently-expanded PC World Test Center, Digital World makes new technologies more approachable and advises readers on what to buy, where to buy it, and how to make it all work together. Both Windows and Mac products will be reviewed, as well as items without a computer-centric angle."
To prepare for increased consumer electronics testing, the PC World Test Center is now home to a one-of-a-kind "digital living room," built to realistically gauge HDTVs and other essentials for the digital home. Degree of setup difficulty and connection in an actual home environment will factor into ratings and scores. In addition, car electronics and sound testing will be conducted.
Jeff Edman, President & CEO of PC World Communications, Inc., added: "The convergence of consumer electronics and PC-centric products is no longer a promise of the future — it's the reality of today. Digital World helps advertisers reach this new breed of purchasers, mainstream PC users looking to get the most from their systems. Consumers will look to us for trusted buying information on the technology that powers their lives."
Digital World's inaugural cover story, "HDTV Face-Off," tests plasma and DLP models and provides a guide to high-definition programming. Features/Reviews include "Digital Music Here, There, and Everywhere;" "Digital Movies on a Shoestring;" and "Camera Phone How-To." Columns in the initial issue are "Descrambler: How to Cure Cable Clutter;" "Seen/Heard/Tried: Remote Controls, Mini Audio Players, and Gaming Cell Phones;" "Gear to Go: Portable Video Players;" and "Skeptical Shopper: What's the Minimum Behind MAP?"
Published bi-monthly, Digital World's December 2004 issue will include the "Digital Gift Guide;" "The Well-Accessorized iPod;" "Skeptical Shopper: Return Policies;" and "Robot Attack!" Ad close for this issue is October 4, 2004; it will be available on newsstands November 16, 2004, polybagged with PC World's December 2004 issue. The February 2005 issue will feature "The Best Digital Products;" "GPS Devices;" and "TiVo and Beyond," and will have bonus distribution at CES 2005. Polybagged with the February 2005 issue of PC World, it has an ad close date of November 29, 2004, with an on-sale date of January 18, 2005.
About PC World
PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World, Digital World, PCWorld.com ( http://www.pcworld.com/) and home of the PC World Test Center. The winner of the 2003 Eddie Award for Editorial Excellence, PC World is the most widely-read technology or business publication with a readership of 7.1 million (IntelliQuest CIMS v10.0: unduplicated, combined Business & Home Average Issue Audience). With nearly 4 million average unique visitors per month (HitBox, August 2004), PCWorld.com, winner of the 2004 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users.
International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com/.
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