Prepare for the New Computing Landscape at IDC’s Directions 2003 Conferences

FRAMINGHAM, MA – FEBRUARY 19, 2003 – IDC today announced final plans for its 38th annual Directions conferences, to be held March 20 at the John B. Hynes Convention Center in Boston and March 26 at the San Jose Convention Center. This year’s theme – "Prepare for the New Computing Landscape" – will explore the current economic climate, identify short- and long-term technology market opportunities, and offer strategies to capture these opportunities.


"The past few years clearly demonstrate that the technology industry, like most other industries, is cyclical – it experiences periods of rapid growth, consolidation, contraction, and new growth," said Gigi Wang, senior vice president at IDC. "We're coming off a period of contraction now, but there

is a silver lining. History has shown that the most successful technology companies are the ones that identify the hidden seeds of growth during the flat periods and position themselves to be at the forefront of the market at the next positive inflection point. Directions 2003 will help companies identify the growth opportunities and understand the new computing landscape."

Directions 2003 will feature a keynote presentation from Clayton Christensen, Harvard Business School professor and author of the best-selling book, The Innovator’s Dilemma. Prof. Christensen’s keynote – "Capturing the Upside While Avoiding the Downside" – will present a set of theories to help guide businesses in their search to answer critical questions when trying to build sustainable and profitable growth.

The conference will open with three presentations on enterprise IT intentions, global market opportunities, and the most promising technologies. John Gantz, chief research officer at IDC, will present the five mandates governing CEOs and CIOs in the current economic climate. Philippe de Marcillac, senior vice president for International Business Units, will identify short- and long-term opportunities in various countries around the world. And Crawford Del Prete, senior vice president of Hardware and Communications Research, will analyze the trends that are most likely to drive the technology market in the near term.

The opening session will be complemented by more than 30 in-depth presentations that will deliver insights into the latest trends and developments in specific technology sectors. These sessions by leading IDC analysts will provide insight into the industry's hottest issues and explore the latest developments and risks in all the key market segments. Directions 2003 will also feature a Research Pavilion where IDC analysts will be available to meet and discuss issues with conference attendees.

IDC’s annual Directions conferences have earned the reputation of being among the most important industry events of the year, drawing thousands of IT suppliers, professionals and executive decision-makers worldwide. In addition to the two U.S. conferences, IDC hosts regional Directions conferences throughout Asia/Pacific, Europe and Latin America. A complete schedule of Directions conferences around the world can be found at

For additional information or to register for either Directions 2003 conference, please visit or Registration is also available by phone at 800-605-5849 or 978-597-0133.

Complimentary passes to Directions 2003 are available to qualified members of the media. To request a pass, please contact IDC’s public relations team at 508-935-4200 or

About IDC

IDC is the foremost global market intelligence and advisory firm helping clients gain insight into technology and ebusiness trends to develop sound business strategies. Using a combination of rigorous primary research, in-depth analysis, and client interaction, IDC forecasts worldwide markets and trends to deliver dependable service and client advice. More than 700 analysts in 43 countries provide global research with local content. IDC’s customers comprise the world’s leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at

IDC is a division of IDG, the world’s leading IT media, research, and exposition company.


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