Printer Consumables are on the Road to Recovery, Finds IDC

NORTH SYDNEY – APRIL 9, 2003 – The Printer Consumables market totaled 3,524,208 units in Q402, growing by close to 6% on Q302 figures. This total figure is inclusive of both original and compatible inkjet cartridges, refills, laser toners and serial-dot matrix ribbons. The growth was mainly driven by the OEM vendors who increased initiatives such as end-user promotions and stronger channel engagement in a bid to combat loosing market share to compatible players.


The ink cartridge market in particular grew by 9.8% to 2,689,071 total units between Q302 and Q402, as a result of the various promotions. Laser toners declined by 6.9% quarter-on-quarter to 690,474, this is the result of the impact of the Christmas holiday period and minimal incentive schemes in this area.

IDC analyst, Katina Goussetis pointed out that, A year-on-year comparison revealed that the although there was growth quarter-on-quarter, the market saw a decline of 1.1% to 13,588,584 units in 2002. Apart from a slower economy, according to feedback from the channel this 2002 decline was also the result of the active gray and counterfeit market activities in Australia.

Ms Goussetis also said that, Despite the downturn in yearly figures, the printer consumables market is expected to grow in 2003 with the continued assistance of promotional activities by the OEM's. Additionally, growing related markets such as the multi-function and photo printers will also become a driving force of the printer consumables market.

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