Projectors’ Benefits Are Starting to Be Recognized, IDC Survey Reveals

FRAMINGHAM, MA – JUNE 14, 2000 – As companies learn about the benefits data projectors offer, they are more willing to purchase these devices. IDC recently interviewed more than 500 individuals at U.S. companies of all sizes to gauge their use of and interest in data projectors. By far, the biggest factor driving respondents to consider purchasing a projector is because a need for them developed, selected by almost two-thirds of survey participants.

 

"What this means is that these respondents now know the benefits that projectors offer and are willing to spend money on them," said Bob O'Donnell, research manager for IDC's PC Displays and Projectors research program. "The projector industry's collective marketing efforts are beginning to pay off."

According to IDC's survey, on average small companies (fewer than 100 employees) own 7.1 projectors per site, medium-sized companies (100-499 employees) own 7.3, and large companies (more than 500 employees) have 19 per site. "These relatively low numbers reflect the tremendous potential there is for projector penetration in U.S. businesses," O'Donnell said. During the next year, small companies plan to purchase 2.5 projectors; medium-sized companies will purchase 2.3 per site, and large companies plan to purchase 6.6 projectors per site — significantly more than the 4.9 projectors they bought last year.

IDC's survey uncovered differences among businesses' use of projectors by company size. At large companies, the biggest use of projectors is for education/teaching. Medium-sized businesses use projectors most frequently for company training, and small firms rely on projectors for sales/marketing.

Companies who purchase projectors are getting their information about them from Web sites. Interestingly, potential buyers more often turn to projector vendor sites than objective, third-party sites. IDC, therefore, recommends vendors take extra pains to develop a thorough, information-filled Web site.

Only slightly more than 22% of respondents indicated they have no plans to purchase a projector. Despite recent declines, price is still a major inhibitor of purchases. "Many potential buyers encounter sticker shock when they go to make their first projector purchase, particularly when they view the price in comparison to notebook computers," O'Donnell said. "Until projector prices fall to the range of notebooks, pricing will continue to be a problem for many."

Forward Projection: Projector Business Site Survey publishes the results of IDC's survey. The report discusses purchasing plans for projectors, information sources, channel preferences, preferred resolutions, brand preferences, and technology issues. To purchase the report, contact Patrick Steeves at 1-800-343-4952, ext. 6787 or at psteeves@idc.com.

About IDC

IDC delivers dependable, high-impact insights and advice on the future of ebusiness, the Internet, and technology to help organizations make sound business decisions. IDC forecasts worldwide markets and trends and analyzes business strategies, technologies, and vendors, using a combination of rigorous primary research and in-depth competitive analysis. IDC provides global research with local content through more than 500 analysts in 43 countries worldwide. IDC's customers comprise the world's leading IT suppliers, IT organizations, ebusiness companies, and the financial community. Additional information can be found at http://www.idc.com.

IDC is a division of IDG, the world's leading IT media, research and exposition company.

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