Revenues From Partner Delivered Services Remain Strong in the Second Quarter of 2009, IDC’s Channel Panel Finds
FRAMINGHAM, Mass. – September 15, 2009 – IDC's Channel Panel found that partner-delivered services revenues remained strong in the second quarter of 2009 (2Q09), with the highest levels (47% of total partner revenue) coming from those selling networking products. The Channel Panel results also show that revenue received from reselling third-party services is dramatically lower, with storage services leading the way and contributing just over 15% of partner revenue.
"Services are the cornerstone of most U.S. partner communities' business," said Janet Waxman, vice president, Infrastructure Channels and Alliances at IDC. "For years, the amount of revenue partners derive from services has steadily increased and we expect this trend to continue."
Services continue to grow in importance to channel partners largely because of their universal demand: all products within the IT market require services and the types of services are independent of the product vendor. In addition, services can be sold to customers at a variety of times and represent a potential annuity revenue stream for the astute channel partner. Because the channel partner has the opportunity to deliver its own services, resell the suppliers' services, or subcontract to or from the supplier, services have become a critical component in determining who will be the leaders in the channel and the winners among the suppliers.
"Suppliers that are not prepared to allow the partners to participate in delivery of their own services will face increased competition from, and possibly some loss of share to, suppliers with similar products that allow partners to determine their own mix of service offerings," notes Matt Healey, research manager, Software and Hardware Support Services.
Additional findings from the 2Q09 Channel Panel include the following:
* Partners that sell servers experienced a similar pattern as networking equipment in terms of services revenue.
* Partners that sell storage, whether a primary product set or not, have the lowest incidence of delivering services
* In terms of revenue received from the delivery of services, there is not a significant difference between partners that sell a combination of hardware and partners that sell only one type of hardware.
IDC's Channel Panel is a quarterly Web-based survey of channel partners that identifies trends in IT channel business. The Channel Panel provides real time data that is available prior to point of sale (POS) data and is a useful device in assisting sales and marketing departments in evaluating programmatic and marketing strategy for product channels. Launched in January 2006, the Channel Panel has averaged over 578 respondents per quarterly survey.
For a copy of IDC's Channel Panel: 2Q09 Update –Channel Revenue from Services by Product Category, 2Q09 (Doc #219568) – please contact IDC's Sales hotline at 508-988-7988 or email firstname.lastname@example.org.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com[http://www.idc.com].