SaaScon Tackles Cross-Cutting Concerns

FRAMINGHAM, MA – MARCH 13, 2007 – IDG World Expo, the leading producer of world-class tradeshows and events, in partnership with IDG's Computerworld, "The Voice of IT Management" and premier media sponsor for the event, today announced the inclusion of a "Cross Cutting Concern" track at SaaScon, offering attendees the opportunity to explore strategic topics and issues that affect all SaaS deployments and transitions, regardless of the applications. SaaScon will take place April 17-18, 2007 at the Santa Clara Convention Center in Santa Clara, CA.

"SaaS is rippling through the entire enterprise," said Eric Norlin, conference chair, SaaScon. "That said, simply hearing about a specific SaaS application isn't enough. The Cross Cutting Concern track is meant to give our attendees the strategic overview they need prior to diving more deeply into specific application areas."

"Business and IT decision-makers today are primarily concerned about how Software-as-a-Service fits within their existing business operations and legacy IT environment rather than the specific features and functions individual SaaS vendors offer," according to Jeffrey M. Kaplan, the managing director of THINKstrategies, founder of the SaaS Showplace and member of the SaaScon Advisory Board. "Many of the panel sessions at Spring SaaScon are designed to address these overarching or 'cross-cutting' concerns which extend beyond individual application areas."

Cross-Cutting Concern Session highlights include:

— How SaaS Has Made the IT Stack 3-Dimensional, presented by Chris Hoffmann, senior principal and research director for TripleTree, LLC.

— SaaS on the Desktop, presented by Jason Randall, Director of Product Management, Citrix Systems, and Paul Valcheff, VP of Business Development for Appstream, Inc.

— Anatomy of a SaaS Application, Gianpaulo Carrarro, Director of SaaS Architecture at Microsoft Corporation.

— SaaS 2.0 Revisited: The Shift toward Business Services, Bill McNee, President, Saugatuck Technology.

— Overcoming the Integration Hurdle: Case Studies of Challenges, Solutions and ROI, David Inbar, Pervasive Software.

For the full listing of Cross-Cutting Concern sessions, including dates and times, please visit .

For more information about SaaScon, or to register for the event, please visit .

About SaaScon

SaaScon is the premier event for business and IT professional seeking to dramatically lower capital expenses, produce recurring revenue and streamline product delivery and support through the Software as a Service model. SaaS is a software delivery method that provides access to software and its functions remotely as a web-based service, removing the need for organizations to handle the installation, set-up and maintenance while significantly reducing costs. For information or to register for the event, visit the SaaScon Web site at . For exhibiting or sponsorship opportunities, please contact Giovanni Stein at 508-424-4864 or

About IDG World Expo

IDG World Expo ( ) produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of events includes Entertainment For All(TM) (E For All(TM)), Macworld Conference & Expo(R), Next Generation Data Center(TM), LinuxWorld Conference & Expo(R), LinuxWorld(R) OpenSolutions Summit(TM), and SaaScon(TM). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at .

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