To Kick-off SaaScon 2007

FRAMINGHAM, MA – FEBRUARY 13, 2007 – IDG World Expo, the leading producer of world-class tradeshows and events, today announced that Jim Steele, President, Worldwide Sales and Distribution at will kick off the 2nd annual SaaScon event with an opening keynote entitled "The Future of On-Demand." SaaScon, the gathering place for the software as a service industry, is scheduled to take place April 17-18, 2007 at the Santa Clara Convention Center in Santa Clara, CA.

During his keynote, Jim will present an overview of the Salesforce on-demand business services model. Beginning with a general overview of how consumer Web applications like Google, Yahoo!, iTunes, eBay and are driving The Business Web(TM) to follow suit.

"The Business Web is now in demand and everyday enables more and more companies to realize the power and ease-of-use found in the variety of applications offered to improve the customer experience," said Jim Steele. "With such a distinguished audience, SaaScon is a perfect venue to spread the momentum and growth of The Business Web."

Jim will explain the future of on-demand business services, including the 10 facets of on-demand platforms and the value and benefit of each. He will also demonstrate how on-demand is ideal for many industries because it enables organizations to deliver service from anywhere – at a lower cost, lower risk and faster deployment time than is possible with on-premise solutions. By eliminating the risks and burdens associated with traditional software solutions, the on-demand model enables organizations to provide a truly great experience for their customers.

"SaaScon was created because we saw the fundamental changes that companies like were bringing to the software industry," said Eric Norlin, Conference Chair. "As the SaaS industry has grown, SaaScon has grown, and we're thrilled that Jim Steele will be opening this year's conference."

SaaScon is considered the central gathering place for the software as a service industry, and the one venue that provides a practical snapshot of how to accomplish SaaS implementations now while offering a glimpse of the future. The conference will offer real-world case study examples and strategies of SaaS deployments across a broad spectrum of industries, presented by small to medium size business and enterprise level end-users who have successfully implemented SaaS solutions.

For more information about SaaScon, please visit .

About SaaScon

SaaScon is the premier event for business and IT professional seeking to dramatically lower capital expenses, produce recurring revenue and streamline product delivery and support through the Software as a Service model. SaaS is a software delivery method that provides access to software and its functions remotely as a web-based service, removing the need for organizations to handle the installation, set-up and maintenance while significantly reducing costs. For information or to register for the event, visit the SaaScon Web site at . For exhibiting or sponsorship opportunities, please contact Giovanni Stein at 508-424-4864 or

About IDG World Expo

IDG World Expo ( ) produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All(TM) (E For All(TM)), Macworld Conference & Expo(R), Next Generation Data Center(TM), LinuxWorld Conference & Expo(R), LinuxWorld(R) OpenSolutions Summit(TM), and SaaScon(TM). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at .

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