Special Intrest Boulevard To Return To Macworld Conference & Expo

FRAMINGHAM, MA – APRIL 23, 2001 – IDG World Expo today announced that the upcoming Macworld Conference & Expo, scheduled for July 17 – 20, 2001 at the Jacob K. Javits Convention Center in New York City, will feature the return of the Special Interest Boulevard, the popular showcase for Mac developers first introduced at Macworld San Francisco in January 2001.


The Special Interest Boulevard will feature up-and-coming companies looking to showcase new Mac technologies that are targeted to the specific needs and interests of Mac users. The Boulevard, which is limited to 100 exhibitors, will be organized into five distinct industry segments, including:

· Digital Media: applications and solutions for creating, editing, storing and delivering digital media content with Apple's QuickTimeTM technology

· Small Business: products, applications and services geared toward Mac-based small businesses

· Sci-Tech: hardware and software products for mathematics, the pure sciences, engineering and data visualization

· Education/Assistive Technology: software, Internet tools, curriculum building solutions and multimedia for schools, training, K-12 and higher education

· 3D/Animation: 3D technology for film, video, broadcast, game development and location-based entertainment

"The Special Interest Boulevard was such a huge hit at Macworld San Francisco, it only made sense to bring it back for the New York event," said Charlie Greco, president and CEO of IDG World Expo. "Some of the hottest new Mac technologies will be showcased at the Special Interest Boulevard in July. It should be a real magnet for attendees."

About Macworld Conference & Expo

The world's most comprehensive Macintosh OS event, Macworld Conference & Expo is the showcase for products and services geared to professionals involved in media and creative content development for corporate and home applications, and consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. Multiple conference programs cover beginning and advanced uses of the Mac. Macworld/Pro Conference sessions offer a technology-intensive professional development series for Macintosh design, management and networking professionals. The Macworld/Users Conference program covers beginning and advanced uses and techniques in areas such as Internet, design, integration with NT systems, education, content asset management, entertainment, and more. Macworld Conference & Expo is sponsored by Mac Publishing, LLC, publishers of Macworld Magazine, Macworld.com, MacWEEK.com and MacCentral.com. Mac Publishing is a joint venture between International Data Group and Ziff Davis Media. For more information on Macworld Conference & Expo visit the Web site at www.macworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces world-class tradeshows, conferences, and events for emerging IT markets around the globe. As the leading IT event management company, IDG World Expo leverages its unsurpassed experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, COMNET Conference & Expo, COMNET Wireless, Federal OpenSource Conference, ESPWorld Conference & Expo, Enterprise Application Summit, and Internet Entertainment Expo (IEX). IDG World Expo is a subsidiary of International Data Group (IDG), the leading global provider of IT media, research, conferences, and expositions.

About IDG

IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.