Storability Selects’s ITwebcast(TM) Platform to Boost Product Launch

SOUTHBOROUGH, MA – SEPTEMBER 27, 2001-, a unit of IDG and a leading producer of broadband interactive marketing solutions, announced the release of Seize Control of your Storage, an on-demand webcast featuring Storability, Inc., the world's leading provider of automated storage assurance services. Seize Control of your Storage is now available on for the next three months and can be viewed on-demand 24 hours a day at's broadband interactive marketing program allows Storability to reach audiences across geographic boundaries "anywhere, anytime" via a dynamic, high-impact medium. Through this webcast, they will be able to capture new business leads and enhance their sales team's efforts while saving time and reducing excessive travel costs.

Featuring storage industry expert John Toigo, the webcast highlights specific benefits of using quality storage technology to reduce storage management costs, increase utilization, improve efficiency, and provide a higher quality of service. In addition, specific questions are addressed during the webcast about Storability's new AssuredStorageSM Management System (ASMS). ASMS provides the technology, documented best practices, and knowledge needed to improve and simplify the measurement, management, and operation of complex, heterogeneous storage infrastructures, unlocking real business value. ASMS is specifically designed for service providers who want to add storage services to their portfolio of other service offerings, and for enterprise IT organizations making the move to an internal service provider model.

"'s team of professionals made our first webcast production so effortless that we were able to exclusively focus on refining the marketing messages and not worry about all the webcast details," said Diana Eastty, Director of Marketing Communications for Storability, Inc. "The webcast enables us to deliver an informative and educational program about the challenges of storage management, while at the same time reach a highly attentive audience with information about our solution."

The webcast was developed and produced by on the ITwebcast platform, a suite of fully integrated production, hosting and audience development services. The platform combines continuous lead data capture with high-resolution video and audio, slide and Web page presentations, video search functionality, multi-language localization, interactive Q&A, and other resources designed to provide an engaging viewer experience.

Since launching last year, has become a leader in broadband programming for the IT community, producing successful webcasts for major technology companies, including Microsoft, IBM, F5 Networks, Nortel, Sprint, Intel and others.'s new ITwebcast platform and complementary services enable companies to reach highly targeted audiences, capture new business, reduce cost-per-lead, save time and eliminate the travel costs associated with in-person events, road shows and seminars.

About is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of lies the ITwebcast™ broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, is changing the way you view IT. is a business unit of IDG (, the world's leading IT media, research, and exposition company.

About Storability, Inc.

Storability is the world's leading provider of storage system delivery platforms and automated storage management services. Storability offers customizable and cost-effective storage solutions that can be delivered on-site, off-site, or a combination of both. Our customers benefit from greater control over their environment, reduced storage management costs, enhanced quality of service, and optimized IT productivity – without compromising security or control. For more information, please visit, email, or call 508-229-1700.


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