Storage Networking World Audience Cites Education and Technology Buys as Key Drivers for Attendance at Storage Industry’s Largest Conference

PALM DESERT, CA – APRIL 15, 2002 – IDG's Computerworld, in partnership with the Storage Networking Industry Association (SNIA), continued to demonstrate its dominant position in the storage conference industry this month with the latest offering of Storage Networking World (SNW), the world’s largest storage event series. As hundreds of users from Fortune 2000 companies across the country gathered at the Marriott Palm Desert Resort and Spa in Palm Desert, Calif., the total audience of the sixth U.S.-based conference topped 1,800 attendees.


Its agenda packed with SNIA-sponsored tutorials, expert panels and end-user presentations, the conference fulfilled its billing as the industry’s best resource for storage education, product information and peer interaction. In an on site audience poll, more than 90 percent of attendees listed educational opportunities and the ability to select and buy the latest technology available from leading vendors as the key drivers for their presence at this particular storage event.

"There is an over-abundance of technology conferences available today, but SNW stands apart from the crowd as a keeper," said attendee Mike Prince, CIO, Burlington Coat Factory. "One of the many reasons why this conference is so popular with end users is that it offers structured learning opportunities on all of the key issues facing storage users."

The conference, which boasted a total of 47 sessions featuring nearly 100 industry experts, kicked off with more than a dozen primers and tutorials led by both end-users and industry leaders. A standing-room only audience of 800-plus attendees gathered to hear Linda Sanford, senior vice president and group executive of IBM's storage systems group, provide an update to the IT users in the audience regarding the industry's performance towards the interoperability challenge she issued to storage vendors at the conference one year ago. Other session topics ranged from the tactical implementation of backup/recovery and storage virtualization technology to strategic insights on business continuity and disaster recovery. SNW featured speakers also included Bob Muglia, senior vice president of Microsoft Corporation's enterprise storage services group, and Dr. Paul Borrill, CTO of Veritas Software.

In addition to scheduled presentations, panels and user case studies, the conference also offered unique cross-sectional vendor representation. SNW provided users with not only the opportunity to speak one-on-one with more than 90 sponsors and exhibitors, but also delivered the opportunity to witness the exclusive 50-company Interoperability Lab, which demonstrates products that work together in a heterogeneous storage environment. Conference sponsors included BMC Software, Brocade, Cisco Systems, Computer Associates, EMC, Hewlett-Packard, IBM, Intel, StorageTek, and Veritas.

New to the SNW sponsorship family, Microsoft chose this event as a key venue to enhance its position in this growing industry sector. "The methods and tools people use to work with, share, and store information will continue to change significantly over the next several years, and storage providers and users need to be prepared to respond," said Microsoft's Muglia. "SNW provides an ideal forum for Microsoft and other vendors to talk one-on-one with users, and with each other, to share ideas and collaborate on the technologies and strategies that will shape the future of the storage industry."

About Computerworld

Based in Framingham, Mass., Computerworld, Inc. is a complete information services company for the IT Leader community, providing print and online publications, books, conferences and research services. The company’s flagship weekly newspaper for IT Leaders has been recognized numerous times by Folio: Magazine and the Computer Press Association as the best computer newspaper. With a circulation of 202,000, Computerworld has a total audience of 1,539,000, according to IntelliQuest CIM v.8.0. News and resources for the IT Leader community are available at

Computerworld is a business unit of IDG, the world’s leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG’s research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at

About the Storage Networking Industry Association

SNIA is a not-for-profit organization, made up of more than 300 companies and individuals spanning the entire storage and networking industry from manufacturers and developers to end users. The members of the SNIA share a common goal to "set the pace of the industry" by ensuring that storage networks become more efficient, complete and trusted solutions across the IT community. To this end, SNIA is uniquely committed to delivering standards, education, and services that will propel storage networking solutions into the broader market. SNIA currently has multiple technical efforts under way. For membership inquiries, or to participate in working groups, please visit the SNIA Web site at