Stream Theory and Partner to Provide Streaming Software Demos to Broadband Gamers

MOFFETT FIELD, CA – AUGUST 7 – Stream Theory, Inc., an innovative start-up with proprietary technology to quickly deliver software applications over broadband and other media, and, the world's premier entertainment destination for the Y-Generation, today announced they are currently in a 30 day beta trial, utilizing Stream Theory technology to stream PC game demos to broadband visitors.


Stream Theory will process's demo software using Stream Theory patent-pending technology, and users will be able to sample all titles almost instantly and without installation, thereby increasing trial of all titles and adding "stickiness" to the site.

"Stream Theory's technology will enable to entice broadband gamers to try the demos we offer on the site," says John Rousseau, President and Chief Executive Officer of IDG Games Media Group and publisher of GamePro magazine and "This is one of the many new features that we will offer to's growing audience of tech-savvy, multiplatform gamers."

" has proven to be a forward-thinking organization that is enthusiastic about offering visitors to their site a simple, quick and user-friendly demo experience using Stream Theory technology," said Steig Westerberg, President and Chief Executive Officer of Stream Theory. "We have already received fantastic feedback from beta users – 80% have said they would choose to stream a demo over downloading it. In fact over 47% have said they would 'stream a lot more' than downloading."

Market research conducted with users found that over two-thirds of the beta users claim their number one concern about installing demo files is the fear that eventual "uninstalling" will not remove all of the unwanted files. Because Stream Theory delivers the interactive demo experience without installation, users are free to try as many titles as they want without being concerned about uninstalling any files. This is good news for and software publishers who want more users to sample their applications. Beta Trial began the Stream Theory beta trial the week of July 1. Participants recruited on are required to have broadband Internet access, such as cable modem, DSL or T1. Several hundred were chosen to participate from more than a thousand entries received within a few days. In order to begin streaming demos, participants must first obtain the Stream Theory player from a secure beta trial section of the Stream Theory web site. Thereafter they simply choose from many demo titles within the beta trial section and click the appropriate STREAM IT(TM) button to initiate streaming. Beta users do not download, unzip, install or uninstall demo files since streaming an application completely eliminates the installation process while allowing full functionality. Popular demo titles offered include "Deus Ex" from Eidos Interactive, "Quake III Arena" from Activision, "Roller Coaster Tycoon" from Microprose and many more.

About Stream Theory

Founded in 1996, Stream Theory, Inc. has pioneered the era of instant streaming delivery and management of software on the Internet, CD-ROMs and DVDs. The patent-pending streaming software service was developed for software publishers, developers, e-tailers, portals and application service providers. Any business application written in Windows 9X, Java, DOS and more, as well as entertainment software such as PC videogames and demos, can be streamed securely to PCs without any modification or "porting" of the software. Streamed applications execute locally in real-time and are never installed on the user's hard drive. Stream Theory technology provides a wide variety of streaming services, including streamed demos and trial versions, timed use of full applications, software rentals on a timed, per-use or flat-rate basis, online sales using streamed installation and integrated ad delivery surrounding software usage. Stream Theory simplifies software usage to increase "stickiness" of web sites, eliminate download hurdles and increase sampling, maximize online sales to reduce distribution costs, eliminate installation problems to reduce tech support costs and integrate targeted messages to increase ad revenue. Stream Theory delivers off-the-shelf and custom applications for ASPs (application service providers). Stream Theory eliminates the need for patches and updates to be installed locally. Stream Theory is a privately held company headquartered in Moffett Field, CA. For more information, please visit Stream Theory at

About IDG Games Media Group

IDG Games Media Group, located in San Francisco, CA, is the world's largest interactive entertainment provider for multiplatform gaming enthusiasts and produces GamePro magazine,, and the IDG Games Media Group Industry White Paper. The IDG Games Media Group is a division of International Data Group (IDG), the world's leading information technology media and research company.

About IDG

IDG Games Media Group is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at