Strong Opportunities in 2005 for Corporate Providers of Mobile and Wireless Solutions, IDC Survey Indicates

FRAMINGHAM, MA – October 21, 2004 – Mobile and wireless products and services as corporate solutions will have penetrated nearly three quarters of North American organizations in at least an exploratory phase by the end of 2004, a new survey published by IDC reveals. These findings suggest that there are strong opportunities to be tapped for providers of such solutions in 2005.

According to the survey's findings – based on data and analysis from IDC's latest Enterprise Technology Trends (ETT) Survey, conducted in April 2004 with 933 organizations across 18 North American vertical market segments – 77.3% of North American organizations will have adopted such technology by mid-2005, if current short-term implementation plans are realized.

"The market has penetrated some vertical segments more effectively than others," said Lucie Draper, program manager for IDC's Enterprise Technology Trends Survey. "The key to success in penetrating this market more deeply is to address the technology challenges associated with an enterprise implementation and to deliver on the most valuable selection criteria, using a vertical market strategy. Demonstrating a positive ROI is at the forefront of organizations' vendor assessment list and requires a generous understanding of vertical markets' business needs and expectations."

Among the key findings presented in this study are the following:

— Asked when their organizations estimate that they might start to invest in mobile or wireless technology, 58% of respondents reported that they have already begun to do so. An additional 15.1% estimate that investments will begin before year-end 2004.

— Nearly one-quarter of respondents for mid-sized companies estimate that their organization will invest in mobile and wireless technology, making this company size segment an interesting opportunity for vendors of mobile devices, and/or of software and services related to mobile solution implementations.

— Among companies that are currently planning to implement a mobile or wireless solution or evaluating this technology, a total of 36.2% will have invested by year-end 2004. In total, including those that are already using or implementing mobile and wireless solutions, this percentage reaches 73.1% for the North American market. IDC believes that a strong vendor presence, characterized by proven network reliability, quality and coverage, customer support, and clear security plans, will give vendors and providers of mobile and wireless products an advantage over the competition and clear the path for greater market coverage in 2005.

This IDC study, Mobile and Wireless Solutions: Addressing the Needs of Vertical Markets and Uncovering New Opportunities (IDC #32056), offers a look at North American organizations' adoption and use of mobile and wireless solutions and the ways in which these trends are changing over time. IDC's Enterprise Technology Trends research program provides analysis across 18 vertical markets and three company size segments to uncover trends and associated opportunities.

To purchase this document, call the IDC Sales hotline at 508-988-7988 or email

For additional information about IDC's Verticals research, please contact Virginia Lehr at 508-935-4188 or email at

About IDC

IDC is the premier global market intelligence and advisory firm in the information technology and telecommunications industries. We analyze and predict technology trends so that our clients can make strategic, fact-based decisions on IT purchases and business strategy. Over 700 IDC analysts in 50 countries provide local expertise and insights on technology markets. Business executives and IT managers have relied for 40 years on our advice to make decisions that contribute to the success of their organizations.

IDC is a division of IDG, the world's leading technology media, research, and events company. Additional information can be found at

All product and company names may be trademarks or registered trademarks of their respective holders.