Study Reveals CIO Magazine Reaches More Chief Information Officers In Large Companies Than Any Other Publication Measured

FRAMINGHAM, MA — October 7, 2004 — IDG’s CIO magazine reaches more chief information officers (CIOs) in large companies than any of the 83 publications measured in the newly released IntelliQuest CIMS Business Study 2004. CIO’s audience is also comprised of more senior-level IT titles than any other measured publication. In the study, CIO magazine ranks number one in both coverage and composition against CIO/CTO/vice president of MIS, IS, IT level titles in organizations with greater than 100 employees. The study also shows that among all publications measured, CIO magazine readers hold the largest information technology (IT) budgets planning to spend the most, on average, on IT products and services in the next 12 months.

Results also reveal a higher percent of CIO magazine’s audience reads three) out of four or four out of four issues than readers of Information Week, Business Week, Forbes, Fortune or The Wall Street Journal.

“This is irrefutable proof that CIO magazine is succeeding in its editorial mission,” says Cathy O’Leary Hayes, executive vice president of marketing at CXO Media Inc. “CIO is clearly where today’s IT leaders turn for information that is critical to the success of their organizations. If advertisers want to connect with today’s leading chief information officers with the greatest buying power, CIO is the proven vehicle to reach them.”

About the IntelliQuest Study:

Millward Brown IntelliQuest’s CIMS has been hailed as one of the most important media buying and marketing tools for the technology industry. Version 1.0 of the study was released in July 1994 and the study has been released annually ever since. CIMS is the largest study of its kind to measure the media habits and buying patterns of people influencing technology purchases both in the workplace and in the home. It covers all sizes of business and all industries and is the only study to quantify the number of adults in the contiguous U.S. who are involved in influencing technology-related purchases. CIMS is comprised of two studies: the Business Influencer Study and the Home Influencer Study. A new component, added in 2004 is the Dual Influencer Study and is comprised of influencers in both the home and the business.

About CIO Magazine:

CIO magazine (launched in 1987) is published by CXO Media, Inc. In addition to CIO magazine, CXO Media publishes CSO magazine,, The CIO Insider,,, CMO magazine and CXO Media serves CIOs, CSOs, CEOs, CFOs, COOs and other corporate officers who use technology to thrive and prosper in this new era of business. The company strives to enhance partnerships among C-level executives, as well as create opportunities for information technology (IT) and consumer marketers to reach them. In addition to magazines and websites, CXO Media produces Executive Programs, a series of conferences that provide educational and networking opportunities for corporate and government leaders.

About CXO Media Inc:

CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at