Study Reveals IDG’s CIO Magazine Readership Is #1 In Average IT Budget

FRAMINGHAM, MA – NOVEMBER 10, 2006 – According to the newly released IntelliQuest CIMS Fall 2006 Business Influencer Study of 80+ IT, business and general interest publications and newspapers, IDG’s CIO magazine readers rank number one in average planned IT expenditures in the next 12 months. Furthermore, while CIO is the only publication to break $1 million in average IT budget, its competitors are experiencing significant declines in average IT budgets:

Average IT Budget 2006 2005 Percent Change

Total $ 95,325 $ 95,866 -1%

CIO magazine $ 1,008,552 $ 989,393 2%

Baseline $ 911,142 $ 1,237,336 -26%

eWeek $ 491,683 $ 707,460 -31%

InformationWeek $ 572,987 $ 647,670 -12%

Network Computing $ 357,743 $ 427,356 -16%

In addition to the overall average IT budget category, CIO magazine is also number one among its competitive set1 for average planned IT expenditures in major product categories including systems, desktop PCs/workstations, notebook/tablet PCs, servers, operating systems, printers & printing supplies, storage/backup products, networking products, telecommunications and services & support.

According to Michael Friedenberg, President and CEO of CXO Media, publisher of CIO magazine, “Once again, these findings underscore CIO magazine’s ability to deliver the biggest IT spenders and decision makers.”

The study results also show CIO magazine ranks number one in CIO2 composition across all size companies (see chart below), as well as number one in its composition of IT management, senior IT management and non-CIO C-level titles.3

Publication % Composition (Rank)

CIO magazine 19.1 (1)

Baseline 12.4 (2)

InformationWeek 11.5 (5)

eWeek 8.6 (7)

Network Computing 8.0 (8)

(Rank among all 86 publications measured)

“Clearly, CIO is the magazine of choice for both current and future CIOs, as well as their C-level peers,” says Gary Beach, Publisher of CIO magazine. “As we enter our 20th year of publication, the level of quality, trust and staying power we have carefully built with our readers is evident.”

1 Competitive set: Baseline, eWeek, InformationWeek, Network Computing, BusinessWeek, Forbes, Fortune and The Wall Street Journal.

2 CIO Job title = CIO/CTO/VP of MIS,IS, IT

3 Based on number one ranking among all IT and business publications (Business Week, Forbes, Fortune, The Wall Street Journal) against the following targets:

IT management (defined as: MIS/DP/IS/IT or networking primary job function or CIO/CTO/VP MIS,IS,IT title and management title)

Senior management or MIS,IS,IT, computer or networking job function and management title

Senior level management job title

C-level executives (defined as: chairman/CEO, owner/partner, president, controller/treasurer/CFO or CIO/CTO/Vice President MIS,IS,IT)


Millward Brown IntelliQuest’s Computer Industry Media Study (CIMS) has been described as one of the most important media buying and marketing tools for the technology industry. CIMS is the largest study of its kind to measure the media habits and buying patterns of people influencing technology purchases both in the workplace and in the home. It covers all sizes of business and all industries and is the only study to quantify the number of adults in the contiguous U.S. who are involved in influencing technology-related purchases. CIMS fields year-round and is released twice annually, in the spring and the fall..


Launched in 1987, CIO magazine addresses issues vital to the success of chief information officers (CIOs) worldwide. The CIO portfolio includes a companion website (, CIO Executive Programs and the CIO Executive Council™. CIO properties provide technology and business leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. The U.S. edition of the magazine and website are recipients of 140 awards to date, including two Grand Neals from the Jesse H. Neal National Business Journalism Awards and two Magazine of the Year awards from the National Society of Business Publication Editors. CIO magazine is published in more than a dozen countries, including Australia, Canada, China, France and Germany. CIO Executive Programs—a series of face-to-face conferences including CIO Perspectives® and the CIO 100 Awards & Symposium™—provide educational and networking opportunities for pre-qualified corporate and government leaders. The CIO Executive Council is a professional organization of CIOs created to achieve lasting change in critical industry, academic, media and governmental groups. CIO magazine,, and CIO Executive Programs, and the CIO Executive Council are produced by International Data Group’s award-winning business unit: CXO Media Inc.


CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO and CSO magazines and websites and the CIO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at