Successful Syndicate Conference in San Francisco Completed; Several Companies Announce New Products and Reveal Strategies around RSS, Blogging and Related Syndication Technologies

FRAMINGHAM, MA – JANUARY 3, 2006 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets announced the successful completion of Syndicate(TM), held December 12-14, 2005 at the Hilton San Francisco. Industry leaders Yahoo!, Microsoft, Google and many others discussed how syndication and social media tools such as RSS, blogs and podcasts are transforming the way businesses do business. Media coverage of the event was very high, and "Syndicate Conference" was in the top ten list of the most popular search term on Technorati.com each day of the event. The next Syndicate is scheduled to take place May 15-17, 2006 at the New York Marriott at the Brooklyn Bridge.

Several new product introductions occurred during the conference, including:

— Scott Gatz, one of Yahoo!'s leaders on RSS usage throughout Yahoo!'s products, details how Yahoo! Mail is integrating RSS feeds directly into the mail system – the first major free email platform to do so at this level. www.scottgatz.com/blog/2005/11/29/yahoo-mails-full-post-rss-reader . Yahoo! also announced an upgrade to their popular Alerts product to include RSS feeds, which support SMS, instant message, and email.

— Microsoft focused its energy on the powerful new Windows Live suite, including Live.com. Live.com incorporates a breadth of gadgets, RSS feeds, and AJax rich content, among other things. The gadgets draw from a variety of RSS-driven feeds and other sources.

— Attensa introduced 1.0 Beta version of its first RSS reader client, Attensa for Outlook 1.0; Attensa announced it landed $9 million in Series B equity funding led by RSS Investors, bringing the total investment to date to $12 million;

— Free Range Communications and Attensa announced a technology partnership to bring RSS AttentionStream synchronization to mobile devices.

— NewsGator announced that Newsweek and Macworld have selected NewsGator Hosted Solution (NGHS) to integrate RSS aggregation into their online sites; NewsGator also announced that its Enterprise Server (NGES), an enterprise-class RSS solution, has been implemented at over 20 companies around the world.

— Pheedo, the RSS advertising and analytics experts, released its second in a series of "Pheed Read" reports ( www.pheedo.info ), providing RSS publishers, advertisers and users insight into RSS usage patterns. It found that standalone RSS ads are proving more compelling than inline ads; RSS ads outperforming Web ads; and more.

— Feedster and Biz360 partnered to help marketing communications executives measure buzz, surface threats and opportunities in the blogosphere. The new service is called BlogView.

— KnowNow announced that KnowNow eLerts will add both Mozilla Firefox support and the addition of a Windows "Deskbar" for receiving instant notifications of important and relevant content even when your browser is closed; Also, Rentals.com, recent winner of BusinessWeek's Web Innovation Award, has added customer awareness and 'stickiness' by using notification services and RSS content delivery from KnowNow.

— LookSmart and Local.com announced that LookSmart's Furl.net ("Furl") will be the archiving technology powering the "Save" feature on Local.com.

— Technorati launched Technorati Events Feeds Services, and Technorati Contact Feeds Service, allowing users to lift HCard and HCalendar listings on websites and blogs, and import them directly to contact managers and calendars.

— Five Across announced the availability of the new Five Across Connect server product, with a built-in Community Engine.

— Gritwire launched Gritwire Version 1.0, unique among RSS aggregators in its easy-to-use "widget" interface architecture. This architecture allows users to view their feeds, friends, wikis, and more, all on one page without ever having to refresh the browser.

Additionally, a consortium of blogging startups made an announcement at Syndicate with the goal of giving deeper meaning to the Internet by giving people tools to categorize web pages. 30 startups announced the Structured Blogging Initiative to ensure that all the emerging standards were interoperable. Official supporters of the Structured Blogging Initiative included: Attensa, Bloglines, Bloqx, Feedster, FreeRange, Newsgator, Pluck, PubSub Concepts and many others.

PR guru Larry Weber, Chairman and CEO of W2 Group, and Jonathan Schwartz, President and COO of Sun Microsystems, delivered compelling keynote addresses. Other speakers at Syndicate included the who's who of the publishing and corporate marketing industries. Among the many speakers who participated in the keynotes, feature presentations and conference sessions, there were C-level's, president's, senior VP's and founders from organizations such as Feedster, CNET Networks, Yahoo!, Washingtonpost.Com, Cymfony, Pluck, Blogads, Spearhead Innovations, Google, Marqui, E-Loan, PubSub, Technorati, WhatCounts, Knight Ridder Digital, Burson-Marsteller, Dow Jones Consumer Electronic Publishing, Ketchum, Microsoft, ZDNet, Pheedo, SimpleFeed, PRWeb and many more.

Sponsors and exhibitors at the event included: Cornerstone sponsor Yahoo! Platinum sponsor Microsoft. Silver sponsors: Attensa; Feedster; KnowNow; NewsGator; Pheedo; Pluck; PubSub Concepts; and SimpleFeed. Bronze sponsors: Acquire Media; Cymfony; FreeRange Communications; inclue!; LookSmart; Marqui; PRWeb; Spearhead Innovations; and WhatCounts. Associate sponsors: Five Across; Google; Gritwire; I/PRO; Moreover Technologies; Silverpop; Technorati; and Top 10 Sources. Association sponsors: AdMonsters; American Business Media; Online Publishers Association; SF Advertising; and Word of Mouth Marketing Association.

For more information about Syndicate, please visit www.syndicateconference.com .

Syndicate's RSS Feed

To subscribe to the event feed, visit http://subscriber.simplefeed.com/syndicateconference .

Syndicator Blog

To read the Syndicator blog, visit http://www.syndicatorblog.com .

About Syndicate

As the premier event for content syndication trends, Syndicate(TM) ( www.syndicateconference.com ) is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo ( www.idgworldexpo.com ) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio-IT World Conference + Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About FuelDog Events

Part of the FuelDog family of media solutions and services, FuelDog Events works with tradeshow industry partners and clients to develop new event concepts and solutions. FDE has worked with major business media companies across the industry, and has helped bring to market a range of innovative event concepts and technology solutions.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), MacworldConference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com .

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