Sun Microsystems’ Howard Asher to Stress Need for Information Technology Among Life Sciences Companies At BioITWorld

FRAMINGHAM, MA – SEPTEMBER 24, 2002 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets, has named Howard Asher of Sun Microsystems as a keynote speaker at the upcoming BioITWorld Conference & Expo. Asher, Sun's director of Global Life Sciences, will discuss "The Unique IT Needs of the Life Sciences Community."


Asher will address an audience of IT and life science professionals at BioITWorld, which will make its West Coast debut at the San Diego Convention Center, November 12-14, 2002. BioITWorld Conference & Expo is the most comprehensive event to demonstrate how information technology is transforming the life sciences throughout all discovery and development processes.

With more than 30 years of experience in the life sciences, Asher brings a deep understanding of the industry and the enormous impact of IT on the advancement of life sciences research. Asher's presentation will focus on the ever-increasing cost and time investment involved in the discovery of new drugs and the need to develop innovative and automated systems to expedite the medical-product development process.

Joining Asher at BioITWorld are a number of industry luminaries ready to share their experience and research with event attendees.

"We've gathered the top minds in this new industry to speak at BioITWorld in San Diego," said Darrell Baker, vice president of event services, IDG World Expo. "Each of these speakers draws on years of personal experience and in-depth research to offer attendees their perspectives on the increasing importance of the role of IT in the life sciences."

In addition to keynotes by Asher and Dr. J. Craig Venter, president of The Center for the Advancement of Genomics and founder and former president of Celera Genomics, attendees will learn from experts in the following presentations:

Symposium 1: "IDC's State of the Marketplace on the Convergence of Biology and IT," chaired by Debra Goldfarb, group vice president, Worldwide Systems and Life Sciences Research, IDC. In this presentation, Goldfarb will discuss IDC's view of the convergence of IT with the bioscience market, look at areas where IT innovation matters, explore ways that end users are using IT resources, and examine the influence of this convergence on the business of drug discovery.

Symposium 2: "Organization and Governance of Life Science Informatics – Ingredients for Success," chaired by Dr. Rainer Fuchs, vice president, Research Informatics, Biogen, Inc., with panelists Lee Babiss, Roche; Pradip Banerjee, Accenture; Robin DeMent, GlaxoSmithKline; Bernd Langhein, Novartis; David Pioli, Aventis; and Shawn Ramer, Bristol-Myers Squibb. Panelists will explain how their companies organized their informatics efforts and created effective interfaces among informatics scientists, IT experts, and experimental scientists. The panel discussion will help attendees learn how to align these business functions, develop and implement effective informatics strategies, and measure success.

For more information on the upcoming BioITWorld Conference & Expo, visit

About BioITWorld Conference & Expo

BioITWorld Conference & Expo (, produced by IDG World Expo, is the largest event to demonstrate how information technology is transforming the life sciences throughout all discovery and development processes. IDG World Expo designed BioITWorld for life science professionals looking to evaluate and understand advanced IT solutions and bioinformatics that speed, store, analyze and interpret the flood of information being produced by the life sciences industry. Visionaries from the biotechnology, pharmaceutical, academic and government markets will convene at BioITWorld to learn how the latest tools, services and training will help revolutionize our health, our environment and our society.

For more information on BioITWorld Conference & Expo please contact Ryan Colby, Product Manager at (508) 424-4811 or via email at More information is also available by calling (800) 560-7612.

About IDG World Expo

IDG World Expo ( produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo, COMNET Conference & Expo and Integrated Security Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (www.), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at