Syndicate Conference Becomes A Focal Point In The Industry

FRAMINGHAM, MA – MAY 23, 2006 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, announced yet another successful completion of Syndicate(TM), held May 16-17, 2006 at New York City's Roosevelt Hotel highlighting several new product announcements and compelling content from industry luminaries on syndication trends and technologies. The West Coast Syndicate event is scheduled to take place October 24-25, 2006 at the Argent Hotel in San Francisco.

"This conference continues to be the definitive forum where media, corporate marketing, advertising, PR and other associated industries gather to reshape business strategies in relation to syndication," said Patty Caron, vice president, conference brands, IDG World Expo. "We're already preparing for our west coast edition of Syndicate which promises to offer even more awareness, education and business opportunities surrounding online media and content syndication."

Syndicate opened with a keynote from Jeff Jarvis, Founder of Jarvis's "unconference" format where he "trusted the wisdom of the crowd" by putting forth topics for the audience to choose from to guide the discussion was very well received. During the open format exchange, much of the dialogue focused on advertising, syndication, and the challenges of the blogging medium today specifically, monetization, measurement issues, aggregation of content and tagging, among others.

After two days of sessions and keynotes focusing on strategy, implementation and emerging syndication technologies, the conference wrapped-up with a keynote from Doc Searls, Senior Editor for Linux Journal. Searls' talk centered on "The Return To Producerism: Understanding The Value of the Two Way Web." He differentiated between a "static" web and a "live" web saying "the static web is about spaces and places" while "the live web is about time and people." Searls also touched upon the themes of "attention" and "intention" and how marketing and PR will be changed by the "attention economy" whereby users are now controlling the attention they pay to companies.

"Syndicate is an opportunity for those involved with the creation and distribution of information to hear from some of the web's most influential voices on the subject of online content syndication. It was great to have luminaries like BuzzMachine's Jeff Jarvis and Technorati founder Dave Sifry stepping out from behind the veil of the blogosphere," said Derek Tutshulte, technology blogger, Information Advisor Newsletter. "Throughout both days valuable sessions were held on topics ranging from podcasting and VC funding, to building online communities and the benefits of folksonomies."

In addition to informative content, Syndicate has become the place for breaking news, featuring several new product introductions during the conference:

— Attensa introduced Attensa for Outlook 1.5, the first RSS reader that helps cut through information overload using predictive ranking to bring the most relevant content to the forefront;

— Edelman and Technorati announced that Edelman will have an exclusive right to offer Technorati's analytic tools in Chinese, French, German, Italian and Korean, starting with French in July and continuing into early 2007, meaning not only will the user interface be translated into those languages, but the analytic tools themselves will be able to cluster blogs by language;

— Pluck announced the signing of several new publishers for its blog syndication service, BlogBurst, including San Jose Mercury news, Parade Magazine's web site, and Lee Enterprises which publishes 58 daily newspapers in small markets;

— Technorati inked a deal with Paramount Pictures to assist the studio in supporting some of its releases via word of mouth marketing;

— Verisign introduced the Personal Identity provider (PIP), designed to provide a "home base" for users who want use OpenID applications;

— Voxant introduced its Viral Syndication Network(TM), a revolutionary approach to distributing and monetizing news online enabling organizations to push licensed news content and advertising to an estimated 43 million Web sites and 30 million blogs;

— New content badges from Yahoo! Finance bring access to financial data to the blogging and small publisher masses

Speakers at Syndicate included the who's who of the publishing and corporate marketing industries. Among the 52 speakers that participated in the keynotes, feature presentations and conference sessions, there were president's, senior VP's and founders from organizations such as Google, Reuters, Yahoo!,, BBC News, American Business Media, AOL,, Edelman, Whirlpool, San Francisco Chronicle, About Inc.,, New York Public Radio, BusinessWeek, Verisign, Golf Digest Publications, Mediatronica, PubSub, Microsoft, iPressroom, Pluck, Inc., Newsweek Interactive, and several others.

The companies spearheading the syndication industry sponsored and exhibited at Syndicate. Platinum sponsor Yahoo! joined Gold sponsors Attensa and, and Silver sponsors KnowNow, Marqui, Pluck, PR Web and What Counts, as the premier sponsors. Associate sponsors included Google, silverPOP, moreover, Frankfurt Kurnit Klein & Selz, Nielsen BuzzMetrics,, Voxant and Windows Live. Media sponsors included Web Pro News, Blogher and Corante.

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About Syndicate

As the premier event for content syndication trends, Syndicate(TM) ( is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), LinuxWorld(R) Open Solutions Summit(TM), Wireless Sensing Solutions(R), Syndicate(TM), SaaScon(TM), GridWorld(TM), OSBC(R), Digital ID World(R), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at