Syndicate Conference Helps Media Companies Maximize Revenue in the New Syndicated Media Environment

FRAMINGHAM, MA – November 29, 2005 – IDG World Expo, the leading producer of world-class tradeshows, conferences and events for technology markets, today gave details of the "Syndicated Media Environment" conference track at Syndicate(TM), scheduled to take place December 12-14, 2005 at the Hilton San Francisco. This track will discuss how new syndication and social media tools such as RSS, blogs and podcasts are being applied by old and new media companies. A featured case study on Knight Ridder Digital will show how and why the digital arm of media giant, Knight Ridder, chose to use new content distribution methods – and how they executed.

The Syndicated Media Environment track will also explore how and why different media companies like and CNET Networks choose to free or lock up their content, what syndicated content search engines are (and how they differ from traditional search engines), and how to follow audience and topical trends in real time.

Syndicate conference shows how syndication and social media tools such as RSS, blogs and podcasts are transforming the way businesses do business. The "Syndicated Media Environment" track is one of four tracks. This is a timely topic on the heels of the news that it is now possible to subscribe to TV shows on BitTorrent and pull the programs down as an RSS feed. David Berlind of ZDNet explained that once a TV show is digitized and loaded into BitTorrent, "not only are the broadcasters completely disintermediated from the distribution of their content, so too is their adverstising business model." (

Sessions in the "Syndicated Company and Product Environments" track include:

— "Knight Ridder Digital Case Study: Leveraging Content in New Ways," Ross Settles, Knight Ridder Digital's VP of strategy & business development, discusses how the company develop their approach to new content distribution methods by: developing its own blogging infrastructure with Six Apart, RSS-enabling all of its content, investing in, and partnering with local online content delivery company

— "Open Content Models – How to Thrive through Syndication, Aggregation & Generation," Panelists from CNET, and PLUCK will discuss how to leverage opportunities available with social media tools and other new community search-related technology.

— "Stand-Alone Journalism and the New Editorial Syndication Market," Veteran journalist Chris Nolan will explain how the new newspaper content syndication market works — both for newspapers that need a broad choice of cheaper talent, and for talented writers who need to get paid well for their work.

— "Searching the World *Live* Web," The founder and CEO of Technorati will explore how the Live Web (syndicated content) differs from the static Web, and why it requires a very different approach to search.

— "When Syndication Goes Live — What Happens When Questions Get Answered Instantly?" This session will focus on new ways people are using RSS to trigger conversations in the still wide-open frontier of social media.

— "Podcasting: The Challenges of Audio Syndication," Current estimates are that there are 20 million podcasts currently available up from 3 million just 5 months ago. This session explores the business model for podcasting and how money is being made.

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About Syndicate

As the premier event for content syndication trends, Syndicate(TM) ( is a B2B Conference providing awareness, clarity, education, deal making and strategic business opportunities surrounding the emergence of online media syndication. This program will focus on emerging technologies such as RSS (Really Simple Syndication), for content owners and producers, new media executives, marketers, advertisers and public relations professionals.

About IDG World Expo

IDG World Expo ( produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), GridWorld(TM), OSBC(R), Digital ID World(R), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), MacworldConference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at

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