Target To Be The Exclusive Retail Merchandiser For The 2(nd) Annual E For All Expo ; Latest video games and accessories will be available for purchase onsite

FRAMINGHAM, MA – JUNE 26, 2008 – Target (NYSE: TGT) has signed-on as the official retail sponsor for this year’s Entertainment for All(TM) Expo (E for All(TM)) video game expo, scheduled to take place October 3-5, 2008 at the Los Angeles Convention Center, IDG World Expo announced today. Attendees will have the opportunity to purchase many of the products they see on the E for All show floor at Target’s consumer electronics and video game boutique created specifically for the show. The Target boutique will showcase some of the hottest new video games and accessories for the holiday season.

“We are excited to be working with one of the most innovative retailers in the world and providing our attendees with the opportunity to not only try the newest games and gears at E for All, but then buy them on the spot,” said Mary Dolaher, Chief Executive Officer of IDG World Expo, the leading producer of world-class tradeshows and events and owner for E for All. “Target’s participation is a fantastic new feature at E For All, and by allowing attendees to bring the very products they try on the show floor home to enjoy with their families, it’s a great extension of the E for All community.”

About E for All™ (

E for All™ is a new event created for all people who are passionate about video games and everything related. The Expo was launched in response to strong demand for an event that connects all segments of the market – retail, consumers, media and industry insiders. E for All offers an increasingly diverse consumer marketplace the opportunity to see and try new products before they reach store shelves. The Expo runs October 3-5, 2008, at the Los Angeles Convention Center in downtown LA.

About Target

Minneapolis-based Target serves guests at 1,613 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Since 1946, the corporation has invested five percent of its income in the communities it serves. Target (NYSE: TGT) gives more than $3 million a week to its local communities through grants and special programs. Target partners with nonprofit organizations, guests and team members to help meet community needs.

About IDG World Expo

IDG World Expo ( is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All™ (E For All™), E3 Media & Business Summit, GreenXchange Xpo™, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™) and REVEAL Los Angeles…The Fashion & Design Event™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.