Target to Host Guitar Hero 2 Event at E for All This Week

FRAMINGHAM, MA. – October 15, 2007 – IDG World Expo announced today that Target will sponsor the first-ever Guitar Hero 2 event during Entertainment for All™ Expo (E for All™) ( ). During the three-day Guitar Hero event, E for All attendees will have the chance to win their share of cash prizes and Target gift cards. With a total of $8,000 in winnings up for grabs, competitors will have to impress the judges and wow the audience by rocking out to the sounds of Guitar Hero 2. Additionally, fans can get their hands on Guitar Hero 3: Legends of Rock before it launches later this month.

“There are a lot of different types of gamers out there, but Guitar Hero has become a phenomenon among both hardcore and casual players alike,” said Troy Peterson, Senior Buyer at Target. “Like E for All itself, this tournament is open to everyone, and we can’t wait to see the caliber of pure rocking talent that this event is bound to bring out.”

E for All attendees will have the chance to participate in qualifying rounds Thursday, October 18, through Saturday, October 20, at Guitar Hero 2 kiosks located on the show floor. Qualifiers from Thursday and Friday will compete in semi-finals on a Special Guitar Hero stage, with a “Best Performance” award given at the Tournament Area Main Stage on Friday at 6pm. Semi-finals will continue on Saturday to identify the top eight performers, who will then contend for the Championship on Saturday afternoon at 3pm. Championships will be judged by video game experts such as competitive gaming legend Sundance Giovanni, Tommy Tallarico of Video Games Live, and one of the several professional gamers who will be in attendance.

"We’re delighted that Target will host this exciting Guitar Hero 2 event for E for All attendees," said Mary Dolaher, CEO of IDG World Expo. "Just like this special Guitar Hero 2 event and the pre-launch access to Guitar Hero 3, E for All is all about fun and games. We’re looking forward to watching attendees rock out and play on this week at this terrific new addition to E for All."

For more details on the event as well as exhibitors, games and other events featured at E for All, scheduled to take place October 18 – 21 at the Los Angeles Convention Center, please visit .

About Target

Minneapolis-based Target serves guests at 1,591 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

About E for All™

Produced by IDG World Expo, Entertainment for All(TM) Expo (E for All™) ( ) is North America’s premiere video game event. A celebration of video games and the people who play them, the event will bring together the entire game community, from consumers and media to publishers, developers and retailers. The Expo will feature exhibits from leading interactive entertainment companies that will allow consumers to try and buy the newest video games and gadgets. Other event highlights include the Major League Gaming’s competitive gaming tournament, the acclaimed Video Games Live™ concert, celebrity appearances, the Game Developers Conference (GDC) Game Careers Seminar, and "Into the Pixel," an exhibition of video game art. For more information, please visit .

About IDG World Expo

IDG World Expo ( ) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All™ (E For All™), E3 Media & Business Summit, GreenXchange Xpo™, LinuxWorld Conference & Expo®, Macworld Conference & Expo® and Next Generation Data Center™ (NGDC™). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.