Technical Advisory Group Selected for Inaugural Portable Power Conference & Expo

CAMBRIDGE, MA and FRAMINGHAM, MA – APRIL 2, 2003 – TIAX, a leading product and technology development and consulting firm, and IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets, today announced the formation of a Technical Advisory Group for the upcoming Portable Power Conference & Expo.


This new event will bring together key decision makers from the fast-growing spectrum of technology that powers wireless communications and portable computing. The event will take place September 21-23, 2003 at San Francisco’s Moscone Center.

The Technical Advisory Group (or “TAG team”) will ensure that Portable Power Conference & Expo focuses on the most important innovations, standards, market challenges, and strategies in the portable power marketplace. The TAG team will also develop content that explores the opportunities and issues associated with next-generation power for portable devices and the solutions necessary to ensure the success of future products. To add further value to Portable Power Conference & Expo, the TAG team will oversee the development of new research into the ways that business users and consumers currently use device power sources. The research results will be announced at the event.

TAG team members include:

Norm Allen, President, Power Strategies, Inc.

Brian Barnett, Managing Director, TIAX ; Portable Power Conference & Expo Chair

Joe Carcone, Vice President of Sales & Marketing, Sanyo Energy USA Corp

Dave Heacock, Worldwide Manager, Portable Power Management Business,Texas Instruments

Stuart Lipoff, Partner, IP Action Partners

Arif Maskatia, CTO, Acer America Corporation; VP, Acer Value Lab – USA

Ed Myszka, Director of Business Operations, Motorola

Rich Nass, Editor-in-Chief, Portable Design magazine

Hideo Takeshita, Vice President, Institute of Information Technology, Inc.

John Wozniak, Senior Member, Technical Staff, HP

“We’re extremely pleased that Portable Power Conference & Expo will benefit directly from the vast collective knowledge of this group of industry luminaries,” said Rob Scheschareg, IDG World Expo vice president of sales, marketing and product development. “Along with additional support from founding companies Texas Instruments, Hewlett Packard, and Sanyo Energy Corp., we’re confident Portable Power Conference & Expo will be a huge success and what the industry has been telling us is needed.”

Brian Barnett chaired the Power series of conferences for nine years, before taking this position as conference chair of Portable Power Conference & Expo. He is also a frequent speaker on batteries and fuel cells and an advisor to industry on a wide range of subjects related to portable power. At TIAX, he heads the Battery Industry Studies group.

“I’m excited by the opportunity to bring together a group of experienced, savvy advisors, who represent all sides of the portable power equation,” Barnett said. “The insights of the TAG team will ensure that all the critical issues surrounding the power challenge for portable products will be integrated in our program and that we recruit world-recognized speakers.”

TAG team member Arif Maskatia added, "As wireless Internet access becomes a critical feature that end users want from their mobile PCs, it is becoming obvious that being untethered and thus enabling longer battery life is one of the key technical challenges that the designers, in the mobile PC industry face in realizing truly mobile PCs. Portable Power Conference & Expo provides an opportunity for the industry to explore these challenges by gathering in one place to learn, network and view the latest innovations."

About Portable Power Conference & Expo

Portable Power Conference & Expo is the leading industry event for key decision makers from the fast-growing spectrum of technology that powers wireless communications and portable computing. The Portable Power program focuses on the innovations, standards, market challenges, and strategies of the portable power marketplace. Portable Power Conference & Expo is hosted by TIAX LLC, a leading product and technology development and consulting firm and the former Technology & Innovation business of Arthur D. Little, Inc., and IDG World Expo. For more information or to register for the event, visit For exhibiting opportunities, please contact Ryan Colby at (508) 424-4811.


TIAX ( is a premier technology, product development, and technology-based consulting firm operating at the intersection of business and technology. Our scientists, engineers, and industry experts improve people's lives by helping commercial and government clients transform ideas into products and problems into solutions. Formerly Arthur D. Little's Technology & Innovation business, TIAX builds upon a rich, century-old heritage of breakthrough innovation. TIAX is ISO 9001 registered and has more than 50 research and development laboratories.

About IDG World Expo

IDG World Expo ( produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, Bio-ITWorld Conference & Expo, COMNET Conference & Expo, Integrated Security Conference & Expo, BiometricsWorld Conference & Expo and Portable Power Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG’s research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at